Customer Journey Bootcamp: Hands-on Journey Mapping Lab

Monday, November 04, 2019
11:00 AM - 1:00 PM Water Tower A

Overview

Whether you’re just getting started with journey mapping or looking for a methodology refresh, this workshop will give you the language and tools to map your customers’ interactions with your organization across both digital and non-digital touchpoints. Start out with an interactive discussion about the key elements of effective journey maps within the context of real examples, then you’ll practice mapping a real customer journey for your organization during a hands-on exercise. By the end of workshop, you’ll be able to answer the following questions: Why is journey mapping an essential methodology for today’s organizations to master? What factors make journey maps effective? How can you create journey maps? And how can journey maps be used to drive business results?

Customer Journey Bootcamp

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