AI for 1:1 Marketing — The State and Evolution of Shutterfly’s MarTech Stack

Water Tower B

Overview

See inside Shutterfly’s current MarTech stack and get a perspective on the vision, infrastructure, hiccups and eventual successes that are behind Shutterfly’s first AI-driven digital engagement stack.

In this session Mike Berry will provide an update on the company’s journey towards scaling communications relevancy, as first detailed at DX Summit 2018. November 2019 will find Shutterfly half way through a 3-year transformation that began with a migration to Salesforce.com and is currently focused on predictive data models that form the basis of AI-driven messaging and targeting, new KPIs and a refined but evolving roadmap.

AI, Machine Learning & Automation

Speakers

Mike Berry

Head of Marketing Technology Shutterfly

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