Nov 13 - 15, 2017
Chicago, IL
Nov 13 - 15, 2017
Chicago, IL
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What You’ll Learn

What will I learn at DX Summit?

With more than 12 years of market expertise and a community of elite practitioners, CMSWire is uniquely positioned to bring together the world’s foremost digital customer experience leaders for 3 days of education, inspiration and networking. Learn about the four featured tracks at DX Summit that reflect trends in digital customer experience strategy.

View the full 3 day agenda for more information.

Leadership, Vision & Culture
Learn the why and the how of transforming their organizations to be customer-centric, agile and aligned for digital customer experience success.

Speakers and sessions include:

> Howard Pyle of MetLife discusses MetLife’s customer experience strategy, communicating CX measurement and data to their design team, and bridging a gap for real transformation.

> Wayne Kurtzman of IDC reveals new research on how major brands are driving top-performing customer experience efforts.

> Diane Magers of CXPA bring ROI from a goal to a strategy for customer engagement through targeted and measured processes.

Digital Experience (DX) Project Success
Prepare for a successful project with CX operating models, roadmaps, procurement strategies, resource planning and a solid understanding of the technology landscape.

Speakers and sessions include:

> Tony Byrne of Real Story Group returns with his popular workshop on selecting the right digital experience technology for major DX projects.

> International Consultant Sarah Redin walks through the process of creating a great RFP and understand what your DX technology requirements look like translated to vendors.

> CMSWire contributor David Hobbs sets effective planning for DX project success by avoiding common pitfalls and making attainable goals.

Commerce + Experience
The next generation of commerce experiences are personal, voice-driven, augmented, virtual and immersive. Understand the new commerce frontiers.

Speakers and sessions include:

> Phil Kemelor of MaassMedia instructs e-commerce brands to use data from online stores and shopping carts to improve tactics for personalization.

> Anthony Holland Parkin of Getty Images describes the process through which Getty Images launched their immersive technology for commercial storytelling.

> Meet Rose, the Cosmopolitan of Las Vegas’s chatbot, and the journey to bring her to life.

Analytics, Insights & Action
Advance your practical analytics, personalization, optimization and understand your customer data in more meaningful ways.

Speakers and sessions include:

> Nandini Anantharaman of Google uses Google’s tools to provide insight into customers’ needs and desires through data and communications.

> Kristina Podnar takes the mystery out of 2018’s General Data Protection Regulation (GDPR) to prepare you for the effects on your marketing efforts.

> Tom Shapiro of Stratabeat dives into the neuroscience behind customer experience, investigating how information is processed.



Each workshop is a two-hour interactive seminar designed to help attendees deep dive into big-picture issues. Dig into DX challenges like building engagement cross-departmentally for a more creative culture, measuring customer experience metrics with top tasks or discovering the best method for selecting and adopting new digital technologies. These workshops are led by featured DX Summit speakers to showcase a more intimate, in-depth and directed learning experience.


Innovation Spotlights

A carefully curated selection of vendors will present the newest digital technologies and platforms during the Innovation Spotlights, located in the Innovation Garden, a lively environment unique to our events. Here you can learn about revolutionary platforms, tools and strategies to create stronger digitalcustomer experiences for your business from leading organizations in intimate theater-like case studies. For more information, visit our Sponsorship page.

Want to Sponsor DX Summit 2017?