Using Analytics for Sustainable Customer Experiences
Timing: Wednesday - 14:00 - 15:30
Location: Pacific 1&2
Many firms have incorporated analytic solutions, but are struggling to apply reporting for advanced analysis. Pierre DeBois will review the various options in Google Analytics that will highlight influences on digital customer experience, such as identifying site or app traffic that reflect an intended consumer segment. The mini-workshop will also reveal how combining Google Analytics with an advanced tool, R programming, can highlight data trends—and thus customer experiences—that are potentially sustainable long term.
Speaker : Pierre DeBois