From the Trenches: The Value of Transforming Roles and Technology
Timing: Wednesday - 11:00 - 12:30
Location: Atlantic Ballroom
Content is at the heart of a digital experience, and the content platform that feeds customer experiences must be as forward thinking and relevant as the messages it delivers. To meet this challenge, Hilton Worldwide is transforming their approach to their workflow and tools in meaningful and sustainable ways. Learn how Hilton is tackling questions around digital asset and content management through three lenses: content strategy, product management and technical architecture in order to maximize their value in making critical decisions around priorities, goals and operations. A work in progress, Hilton is making strides to deliver a best-in-breed content practice and platform for best-in-breed hospitality experiences.
Speaker : Meghan Walsh