What Matters Most in Organizing for Digital Analytics
Timing: Tuesday - 14:00 - 15:30
Location: Pacific 3
How do you organize? Sounds like a boring task--and yet many firms seek advice on how best to organize for data and analytics use that improves digital customer experience and business outcomes. Organization is important, but it’s only part of what you need to keep up with today’s device-hopping, channel-jumping customers. This session will provide best practice case studies, organizational models and proven success factors that you can use to take the next steps in advancing your digital analytics practice.
Speaker : Cinny Little