Nov 14-16, 2016
Chicago, IL
Nov 14 -16, 2016
Chicago, IL
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Russ Klein


American Marketing Association

The American Marketing Association

Russ Klein has led marketing and advertising teams in the C-Suite for 30 years after becoming a Fortune 500 CMO at age 29. Klein has quarterbacked teams for many of the world’s foremost brand names—holding top marketing posts at Dr Pepper/7UP Companies, 7-Eleven Corporation, Burger King Corporation, Church’s Chicken, and Arby’s Restaurant Group. Russ has been named to “top marketer” lists spanning three decades, including his Burger King body of work that was recognized by ADWEEK as “The Advertiser of the Decade” for the 2000’s. Burger King’s groundbreaking digital campaign, "Subservient Chicken," led by Klein, ranked 6th greatest campaign of 21st Century by Ad Age and "Digital Ad of the Decade" by the Wall Street Journal. Under his leadership, his teams' work-product has received scores of industry awards for excellence with particular distinction for creativity, including a Titanium Lion at Cannes; Russ also led new product innovation teams with three products named New Product of the Year. Klein was responsible for the highest recalled advertising campaign ever measured by Nielsen’s IAG Research among all advertisers; "Whopper Freakout.” Klein was a leader in ushering in the age of digital marketing with the microsite “Subservient Chicken” that was recognized by the Wall Street Journal as the "Digital Ad of the Decade" for the 2000’s; and a groundbreaking partnership with Microsoft’s Xbox creating a suite of games featuring BK advertising icons that became the second best-selling suite of games in Xbox history. Russ has had the rare privilege to lead marketing for three major LBO business turnarounds generating record sales performance and profitability in excess of 600% combined returns for shareholders. Klein’s Theories on tension-based advertising and social currency titled “It’s All Math” are used by the Marketing Science Institutes Teaching Resources for colleges and universities around the world. Russ is recipient of the Fisher College of Business Distinguished Alumnus Award from The Ohio State University and is a graduate of Harvard Business School’s Advanced Management Program. As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the definitive force and voice shaping marketing best and next practices worldwide. Klein was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising, but he now aspires to be the torch bearer for all marketers.
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