Diane Magers has more than 20 years of building and growing CX focus, evident as her position as Board Chair for the Customer Experience Professionals Association. Diane’s demonstrated leadership abilities helps organizations design and execute strategies to drive customer obsession with targeted business results. Most recently at AT&T, she built and executed programs to drive change in their culture, systematically embed CX, and strategically drive CX innovation. In 2011, she founded Customer Experience Catalysts, a thought leadership and consultancy practice helping brands identify and optimize their opportunities to engage customers and associates. She developed and led Customer Engagement, Customer Strategy and Business Transformation projects at Sysco and brings experience in tactical and strategic execution in customer experience and engagement, sales and marketing and customer care with complex organizations for measurable business results.