Metadata, simply stated, is information that describes other data—data about data. It is the descriptive, administrative, and structural data that define your assets. Besides defining your rich digital media in textual terms, it allows for robust search and the ability for users to find your assets from multiple directions. Metadata is a strategic imperative for any organization looking to manage and exploit its knowledge more effectively. Metadata is the most real application of asset and data management that enables creation, discovery, and ultimately distribution and consumption. This session will help you to develop and sustain your content strategy, from the beginning of the process with the information audit to the data analysis and ultimately to the organization of your content for discovery. Ensure that your metadata remains current, meaningful and actionable within the ever-changing digital landscape.