Nov 14-16, 2016
Chicago, IL
Nov 14 -16, 2016
Chicago, IL
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Josh Aberant



Websites: SparkPost

Josh serves as the CMO at SparkPost where he is focused on accelerating the adoption of its cloud email infrastructure. He also sits as an Industry Advisor on Agari's advisory board. Prior to joining SparkPost, he served as postmaster at Twitter for four years. Josh was the Co-Founder and CEO of RestEngine before the company was acquired by Twitter. At RestEngine he led the launch of its industry-leading social data outbound marketing automation platform. With over 12 years of marketing best practices and email deliverability experience, Josh has led the best practices & deliverability teams at leading outbound marketing technology platforms, including Marketo, Lyris, EmailLabs and Topica. Additionally, with over 18 years of experience at tech startups, Josh has been involved in the success of many early stage startups including Collab.Net & Intershop. Josh holds a Bachelor’s in Physics from San Francisco State University and was awarded the Faculty Prize in Physics from Bishop’s University.

Jen Adamski-Torres

Digital Producer


Websites: Tahzoo

Jen has been fortunate to have been immersed in business very early on – and has learned invaluable lessons along the way. It has brought an understanding and respect for the art of business. “I thrive on being able to strategically tackle projects and am driven to accomplish the ‘impossible’.” From a young age she was intrigued by the world of sales and marketing. As an entrepreneurial 5th grader, she started a side business using her design skills. At the ripe old age of 15, she was awarded the Top 3 in Sales as a new rep in her Avon district – “I fondly remember going out in my slightly-too-large ladies' business suit to consult with clients and deliver their orders.” Fast forward many years, and Jen has since gained experience across a number of industries and disciplines; including leading the Marketing and Sales Support team at an internationally-renowned design & manufacturing firm. Jen is currently a Digital Producer at Tahzoo, where she leverages her digital illustration skills to engage with clients, as well as crafting social strategy and content, internal and client-facing communication and engagement. “We call ourselves ‘Architects for the Experience Age.’” Ultimately Tahzoo’s mission is to change the way brands and people engage. Today people value the experience itself more than the product or service they buy. This means that every company is in the experience business. For us at Tahzoo, that means leveraging marketing technology to help our clients deliver personalized experiences across every channel, device and platform.

Tim Ahlenius

Director of Experience Marketing


Tim has been building, designing, and executing websites since 1999, and he joined in September 2009. He has worked with high-profile customers such as Stuart Weitzman, Club 21 Global, Beretta, Erehwon Mountain Outfitters, and USTA. His specialties include online e-commerce consulting, web and business marketing, and project management. As a result, he brings insights into a client’s communications and business needs during each engagement. In addition to project skills, Tim also acts as a creative contributor to clients with experience in design, usability, programming, and web marketing. As Director of Experience Marketing for, Tim works with clients on the strategy and implementation of their needs for personalization through implicit or explicit data methods. Beyond the personalization also comes the tracking and measurement of the engagement of their target audience, which if not already identified, are discovered and outlined through a strategic workshop. Tim works with clients on various platforms for Experience Marketing. Tim holds both Google Analytics and Google AdWords certifications and is constantly reviewing the latest SEO trends and optimization techniques. In 2016, Tim was named Sitecore Digital Strategist MVP.

Ardath Albee

CEO & Marketing Strategist

Marketing Interactions

Websites: Marketing Interactions

As CEO of Marketing Interactions, Inc., Ardath helps B2B companies with complex sales to create and use persona-driven content marketing strategies to turn prospects into buyers and convince existing customers to stay. Results-oriented content marketing programs require a well designed and executed digital marketing strategy. Marketing Interactions works with clients to create radically-relevant strategies along with the underlying processes to execute and optimize results. Albee believes that digital marketing strategy always begins with buyer personas that help marketers, salespeople and the organization clearly understand who their audiences are, what they care about most deeply and who they must gain consensus from to embrace change. With these insights clearly established, it is possible to create overall messaging and positioning platforms that inform content marketing strategy and the development of marketing content that powers integrated digital and social initiatives that drive pipeline momentum that produce more qualified sales opportunities. With strategic, integrated marketing processes in place, making the transition from traditional marketing to customer-obsessed marketing is made simpler and more effective. Albee is the author of "Digital Relevance: Developing Marketing Content" and "Strategies that Drive Results and eMarketing Strategies for the Complex Sale." She has been one of the 50 Most Influential People in Sales and Marketing for the past five years and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO.

Elie Auvray

Co-Founder & CEO

Jahia Solutions Group

Websites: Jahia

Elie Auvray, Co-Founder and CEO of Jahia Solutions Group SA, is a seasoned software entrepreneur with nearly 20 years in the industry. He founded his first software company, Voice, at age 22 to pioneer easy-to-use web applications with Vivendi Group as their first customer; in 1999, it merged with a company of the former President EMEA of Cisco to create a global software provider, Reef Internetware. As General Manager for Reef France, Elie’s initiative resulted in exceeding sales objectives for seven consecutive quarters, built the first U.S. sales team in San Francisco and led the Europe Presales organization which developed the company's Partners network. Reef successfully raised 85 million euros from international venture capitalists (Goldman Sachs, 3i, Viventures) and the company was finally acquired by Mediasurface in 2002. Elie has a Master of Business & Tax Law from the University of Paris 2 (Panthéon - Assas), a Masters Degree in Contract Law, Major in IT Contract from the University of Paris 5 (René Descartes) and is a graduate from the Business Law Institute (IDA) of the University of Paris 2 (Panthéon – Assas).

Andrew Beale


Optimity Advisors

Websites: Optimity Advisors

Andrew is an outcomes-oriented executive with more than twenty-five years experience supporting organizations to deliver high performance through digital transformations. A leader in Optimity’s Information Management practice, Andrew has a substantial track record of delivering improvements in revenue, cost and reputation for policy makers, regulators, buyers, providers and innovators across a range of industries and in different contexts. An experienced strategy and digital leader, he helps organizations understand and leverage the data and information that can disrupt traditional business models. Andrew advises clients in a wide range of industries and has particular expertise in healthcare, insurance, media & entertainment and justice, and supports these organizations as they formulate and execute new strategies to engage customers, shape markets, monetize data and surface new business opportunities through advanced digital and organizational solutions.

Chris Blasie

Global Product Manager

Rockwell Collins

Websites: Rockwell Collins

Chris is a global product “guru” that manages airport operations, builds products that help airports be more efficient and helps them create a streamlined customer experience. As a content management rookie, he works closely with the various internal and external parties to enhance various product offerings to collaborate data and produce ROI among the airport world. Chris is a highly motivated and committed aviation industry professional with expert knowledge of interior aircraft dynamics, technology, and utilization strategy. He acquired firsthand knowledge of passenger preferences in fulfilling an in-depth competitive analysis project for the onboard brand management team of Continental Airlines. Chris leveraged seven years of front-line customer service experience to articulate amenity preferences statistically proven to succeed upon implementation. He has developed intimate understanding of consumer habits immediately valuable to aircraft interior design positions with the leading airplane manufacturers in the world. Prior to joining Rockwell Collins, Chris has made a positive difference within the airline industry by managing, influencing, and leading diverse cross-functional teams while building effective networks and positive results within various US airlines.

Anita Brearton

Co-founder & CEO


Websites: CabinetM

A long time start-up marketer, Anita founded CabinetM in 2014, a marketing technology discovery and management platform that helps marketers navigate the increasingly complex marketing technology landscape and build the optimal technology stack to support marketing strategy and business objectives. Anita Brearton is an experienced start-up executive, skilled at addressing the strategic operational and marketing challenges faced by high growth, early stage businesses. She has spent over 30 years in the United States and throughout the Asia Pacific, working with a range of technology and internet-based companies as a senior operations executive, marketer, advisor and investor. Prior to CabinetM, Anita served as the Executive Chairman of FashionPlaytes, an online fashion and style destination for tween girls. 

Earlier in her career, Anita served as vice president of corporate marketing at Sycamore Networks, where she led the company’s marketing strategy from its infancy through its highly successful IPO. Prior to Sycamore, Ms. Brearton held senior marketing management positions with Cascade Communications, Artel Video Systems, and General DataComm. 

She serves on the board of MassVentures as Vice Chairman and is a member of Golden Seeds, a Boston angel group. Anita has also worked with many startups as a marketing and strategy consultant, helping shape go-to-market strategies that enabled her clients to achieve their marketing and business goals. In this capacity, she worked with A123 Systems, Airvana, Azuki Systems, Altruik and others.

Scott Brinker

Co-Founder & CTO

ion interactive

Websites: ion interactive

Entrepreneurial executive with broad experience at the intersection of technology and marketing, including a strong background in digital marketing, marketing technology, web development, software-as-a-service (SaaS), and product management. Passionate about building agile, high-performance teams to bring to market imaginative products and services. Scott is the creator of and Co-Founder of ion interactive. ion interactive enables digital marketers to produce, manage, and optimize "interactive content" - quizzes, calculators, assessments, configurators, games, and more. Our customers include leading brands such as ADP, Anthem, Dell, DHL, eHealth, General Mills, iContact, Iron Mountain, Paychex, Pearson, and Symantec. Brinker is responsible for overall business management and strategy with two co-founders. He leads product development and technical operations with a team of software engineers, designers, and marketing technologists. He serves as an advocate for interactive content marketing, frequently writing and speaking on this topic via blogs and conferences such as Search Engine Land, SMX, MarketingProfs, Online Marketing Summit, SES, and MediaPost. ion interactive originally started as a boutique web development agency in 1998, serving clients such as Citrix, Office Depot, Siemens, and Yahoo!. In 2007, it launched a new product-centric business and have grown it profitably.

Tony Byrne

Founder & CEO

Real Story Group

Websites: Real Story Group

In 2001, Tony founded Real Story Group (formerly CMS Watch), setting out to create a new kind of research and advisory firm, one that worked only for enterprise technology customers who wanted the real story about Digital Workplace and Marketing Technologies. Over the years, Real Story Group's research became known for its technical depth, toughness, and absolute neutrality. During the past decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society and The Seattle Children's Hospital. Today, Real Story Group evaluates Web Content Management, Digital & Media Asset Management, ECM & Cloud File Sharing, Enterprise Collaboration & Social Software, Enterprise Mobile Technology, Portals and Content Integration, SharePoint, and Marketing Automation & Social Technologies. Tony is the original author of The Real Story Group's Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint, and Web Content Management.

Candace Cui

Sr Manager, Events & Strategic Content

Simpler Media / CMSWire


Candace leads the events department of Simpler Media Group, which includes marketing, production and content development for DX Summit and multiple monthly webinars. She also manages strategic content products such as partnered surveys and channels for At last year’s DX Summit, she was often addressed as “the woman who sent me all those emails”. You’ll find her in Chicago again this year, wielding a clipboard and saying hello. She joined Simpler Media Group as a marketing programs manager, which included management of database health, campaign testing and optimization and client marketing campaign assistance before transitioning to events management. In her spare time, Candace is a freelance arts and culture writer for Bay Area web publications like “7x7” and “DotheBay”. In addition, she is a volunteer coordinator with a San Francisco-based non-profit, DOGO!, and will happily talk about your dog(s). Prior to joining Simpler Media Group, she was part of the marketing and communications team at the Yerba Buena Center for the Arts, an affiliate marketing manager with Viking Clicks, an outreach coordinator with Amnesty International and project manager for the Mid-Market Art Project.

Pierre DeBois

Chief Digital Marketing Strategist

Zimana, LLC

Pierre DeBois is the founder of Zimana, a small business analytics consultancy that reviews data from Web analytics and social media dashboard solutions for profitability improvements in marketing, Web development, and business operations. Zimana has provided services for small and medium businesses from many industries. It has also provided analytic workshops for groups such as Blue1647, a business incubator in the Pilsen neighborhood of Chicago, The Treasurer’s Office of the City of Chicago for the 2014 Small Business Entrepreneur Expo, and at the inaugural CMS Wire DXSummit. Since its establishment in Brooklyn during 2009, Zimana has gained a solid recognition for the information it carries on its social media properties. Zimana’s blog is an AllTop web analytics blog. The Zimana Twitter account @zimanaanalytics was named among the top 100 Twitter accounts for big data by Big Data Republic / PeerIndex #BigData100 in 2013 and by CEOWorld Magazine in 2014. Small Business Trends also named the Zimana Analytics Facebook page among the top small businesses pages to follow. Pierre has also established himself as an analytics and business intelligence writer. He has contributed web analytics articles for The Hub, CMS Wire, All Analytics, IOT Solution Providers and Pitney Bowes Smart Essentials. He has as well as several guest posts for Succeed As Your Own Boss. He is also an associate editor of business book reviews for Small Business Trends. Pierre is the co-author of the book The Entrepreneur Within, Volume 3. Pierre has also been a technical editor for two books by Pearson/Que Publications and an advisor on analytics content for two books, The Facebook Guide to Small Business Marketing by Ramon Ray and God Technology and Us by Marcus Hammonds. He holds a mechanical engineering degree from Prairie View A&M and an MBA from Georgia Tech. His background in business and engineering experience include Ford Motor Co. and Lesco, a minority-owed government logistics contractor.

Brice Dunwoodie

Founder & CEO

Simpler Media / CMSWire

Websites: CMSWire

Brice is the founder of Simpler Media Group, the parent company of CMSWire and the creator of the DX Summit conference. Having started his career in large organizations like Oracle and Macromedia (now Adobe), Brice moved in an entrepreneurial direction following the first dot com bubble burst, co-founding Cylogy, Inc., a boutique interactive services agency, and founding Simpler Media Group, a media and events company that develops vertical, B2B communities.

Vab Dwivedi

Director, Digital CX Optimization


Websites: Dell

Vab manages the Digital Customer Experience Testing team for The team is responsible for the strategic direction and execution of an extensive testing and optimization roadmap that covers’s transactional, commercial and support layers globally. Vab’s team leverages A/B, multivariate, usability and RITE testing as well as significant targeting campaigns to help develop a world class user experience that is relevant to Dell’s customers across all devices. Vab has helped to create a positive culture at Dell that promotes the use of testing and personalization technologies to make the right decision with the customer experience always at the forefront.

Seth Earley

Founder & CEO

Earley Information Science

Websites: Earley Information Science

Seth conducts workshops for senior leadership to align information management strategy with business outcomes. He also develops information governance programs for clients in healthcare, technology, manufacturing, insurance, retail, pharmaceutical and financial services industries. He has worked with a diverse roster of Fortune 1000 companies to help them achieve higher levels of operating performance and also serves as Editor, Data Analytics, for IT Professional Magazine from the IEEE.

Siobhan Fagan

Editorial Manager

Simpler Media / CMSWire

Websites: CMSWire

Siobhan is full time editorial manager for Simpler Media Group, Inc. Prior to joining SMG/CMSWire she worked as a research consultant for the design consultancy, Helsinki Group and in the Wildlife Conservation Society's library, where saying hello to the sea lions was part of the daily commute. She is based in Brooklyn and has a MLIS, Library and Information Science, from The University of Pittsburgh.

Chris Field

Dr, Customer Solutions for the Americas


Websites: Jahia

Chris Field, Jahia’s Director of Customer Solutions for the Americas, is a career software professional with over 20 years in the industry. He got his start in development working for Lockheed Martin on DARPA research projects, with a focus on large distributed applications, and went on to hold roles as QA Manager, Product Development Director and Director of Products in a variety of industry verticals. He served as Director of Pre-Sales at EMC before assuming the role he holds today at Jahia. Chris has co-founded several companies and continues to maintain a strong entrepreneurial spirit. Chris has a degree in Electrical Engineering from the University of Maine and a Masters in Financial Engineering from NYU’s Tandon School of Engineering.

Laurel Fitts

Digital Strategist


Websites: Avanade

Laurel is currently a Digital Strategist with Avanade. With over a decade of experience, she works with Fortune 500 companies to design, implement and manage large-scale programmatic initiatives that enhance business efficiency, inform product development and result in overall cost savings. Focusing on identifying root cause of business challenges with a customer value approach, Laurel looks for leading edge innovations to transform, measure and optimize customer experiences.

Mark Floisand

Chief Marketing Officer


Websites: Coveo

Mark Floisand is Chief Marketing Officer at Coveo, which helps employees and customers to do more on their own, by providing them with the most relevant, intelligent insights everywhere they work and interact. He has over 20 years of marketing, sales and general management experience in the technology industry, spanning blue chip and start-up companies across three continents, including Apple, Adobe, BusinessObjects, SAP, Total Defense, Untangle and WeVideo. Mark was most recently with Sitecore, a Coveo technology partner, where he led product marketing. Mark holds a Bachelor of Commerce degree from the University of the Witwatersrand, South Africa; and an MBA from the University of Durham in the UK.

Cleve Gibbon

Chief MarTech Officer, Digital Marketing

Cognifide, Ltd

Websites: Cognifide, Ltd

Cleve Gibbon is a seasoned technologist working in the digital marketing and enterprise software space. Cleve advises, delivers and supports global technology platforms from ideation through to full client adoption. The resultant business solutions span multiple products, channels, territories, devices, and audiences as part of as single integrated enterprise ecosystem. As the CTO at Cognifide Cleve heads up the consulting and engineering department. Dr Cleve Gibbon complements his research-focussed, academic background with pragmatic problem solving skills to provide thought leadership, vision and strategy to organisations seeking business growth and success through technology. Cleve has a Doctorate in Computer Science, a Diploma in Digital Marketing, combining the two daily to facilitate the conversation between marketing (CMO) and IT (CIO). Cognifide is a digital consultancy, founded in 2005, and as of March 2014, we became part of WPP’s worldwide agency network. Cognifide partners with technology and marketing leaders to transform technology platforms into services that agencies and marketers love to consume. We focus on taking the technology challenges out of digital transformation, freeing you to create engaging customer experiences. We have helped clients such as global HSBC, Skype, Ford, Barclays, GSK and Virgin Media to succeed with digital.

James Goldman

Digital Experience Consultant

Media Ingredient

James has more than 15 years of experience developing initiatives to engage digital users ranging from corporate legal counsel to government to C-Level technology leaders. He helps his clients develop and support robust user experiences by creating great systems, great processes, and great habits in order to create great content. His client list includes some of the largest names in Silicon Valley including Oracle, Hewlett Packard Enterprise and Salesforce to name a few. From journey based marketing programs to semantically structured authoring experiences, James understands the entire content lifecycle and the best ways to achieve full value from content marketing initiatives.



Mark Grannan

Analyst of AD&D

Forrester Research

Websites: Forrester

Mark serves Application Development & Delivery (AD&D) Professionals and helps Forrester clients understand digital experience solutions to drive better engagement with their customers. His research focuses on responsive web design (RWD); digital performance and content delivery networks (CDN's); self-service scenarios and portal technologies; and the architectural evolution of digital experience (DX) platforms. Prior to his current role as an analyst, Mark was a researcher on the AD&D team and senior research associate on the Sourcing & Vendor Management (SVM) team. In that role, he focused on SVM organizational structure, business case strategy, and automation tools while continuing to stay abreast of the dynamics of global IT services relationships. He interviewed hundreds of IT professionals and technology vendors while conducting primary and secondary research for research reports and consulting engagements, including pricing and licensing agreements, sourcing global telecom services, and defining innovation in outsourcing relationships. Before joining Forrester, Mark served in marketing and operational roles at Tappé Associates, an architecture and planning firm, and MDT Advisers, a quantitative investment management firm. Mark graduated from Boston University with a B.A. in international relations with a concentration in economics.

Mayur Gupta

VP - Growth & Marketing


Websites: Spotify

Mayur Gupta is the Vice President, Growth & Marketing at Spotify; responsible for establishing a connected marketing ecosystem and machinery that delivers always-on, data driven, and contextual experiences for both fans and artists; inspiring behavioral change and ongoing participation. Leveraging data, insights and content to connect the right artist with the right fan at the right time to ultimately grow the consumer base and maximize lifetime value of each artist and fan. Mayur also sits on the Board Of Directors for DentaQuest and D’Addario guiding the C-Suite in their respective digital transformation and growth journeys. Prior to Spotify, he was the Chief Marketing Officer at Healthgrades responsible for Marketing, OmniChannel Solutions business and Digital Capabilities. He successfully drove the digital transformation of the company while being responsible for the vision, strategy and activation of one of the largest digital marketplace platforms in healthcare; delivering seamless OmniChannel Experiences and always-on patient engagement that drive better health outcomes and maximizes lifetime value for hospitals. Mayur was the first ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. He successfully established a Global Marketing Technology organization at KC with responsibility for building a global, connected, digital ecosystem across Media, Content, Data and Commerce organizations. His oversight included everything from big data and analytics, media and content, eCommerce, CRM, mobile, social as well as driving innovation through a network of start ups, incubators and VCs. The goal: to ultimately CHANGE CONSUMER BEHAVIORS and drive top line growth for the company through seamless consumer experiences. In 2014, Mayur was recognized as one of the “40 under 40” leading marketers in the industry by BrandInnovators and also received the CMO Programmatic Award by the CMOClub. Harvard Business Review (HBR) and the Economist profiled him as the model Chief Marketing Technologist in 2014. He sits on various Advisory Boards including the IBM's CMO Council, BrandInnovators and Global MarTech Conferences besides being a mentor for a number of start-ups. He frequently writes on the convergence of Marketing, Technology, Creative and StoryTelling to fundamentally change consumer behaviors and has been a big proponent of putting the HUMAN at the CENTER. A self starter, digital evangelist, marketing technologist & innovation thought leader, Mayur brings more than 15 years of experience in leading digital transformation on both the agency side and the Fortune 100s. Adept at influencing Senior Executives, company Presidents and the C-Suite in high stakes decision making, negotiations, strategic partnerships & public speaking and writing. Mayur spent almost 13 years @SapientNitro leading digital marketing engagements for global brands like Coca Cola, Unilever, ESPN XGames, Mars, Citibank, Chrysler, FIAT Abarth, Motorola, Burger King & many others; he lead the largest production studio for the company for a number of years before becoming the marketing technology thought leader for one of the North American business units.

Irina Guseva

Product Marketing Manager


Websites: Adobe Experience Manager

Irina Guseva is a seasoned digital marketing content technologist with 15+ years of experience, with roots in various types of media including print, radio, TV and digital media. She currently heads up product marketing for Adobe Experience Manager Sites at Adobe. She specializes in web content management, digital asset management, digital marketing, and customer experience management. Guseva is certified by AIIM as an ECM Practitioner and holds a Peabody Award. She is regularly published in CMSWire and other industry publications.

Jeff Harvey

Director, Marketing Technology

Red Wing Shoe Co.

Websites: Red Wing Shoe Co

Jeff is passionate about helping teams leverage innovative technology solutions that improve business outcomes. This passion has driven him to deliver industry-leading solutions for Operations, Loss Prevention and Finance teams during his career. Jeff currently manages the Marketing Technology portfolio for Red Wing Shoes where he is focused on implementing strategic solutions to optimize impact for the team. Prior to joining Red Wing Shoes, Jeff headed the Business Intelligence and Point of Sale teams at Regis Corporation. His diverse career also includes 15 years at Target Corporation which included work on the platform and 7 years in the Finance department.

Adolfo Hernandez



Websites: SDL

Adolfo joined SDL as CEO in April 2016. Prior to joining SDL, Adolfo was CEO of Acision, the mobile messaging market leader he helped turn around prior to its merger to Comverse to form Xura, Inc. Adolfo also has a wealth of experience in Enterprise software and services built over the years in senior management roles at Sun Microsystems, Inc, where he was responsible for all aspects of its services business around the world and IBM Corp where he spent nine years (in London and Munich) in a variety of sales leadership and general management positions in the areas of eBusiness and Open Systems.

Bruno Herrmann

Director of Digital Globalization

The Nielsen Company

Websites: The Nielsen Company

As Director of Digital Globalization, Bruno leads global content operations across six regions at The Nielsen Company, focusing on global content design and management as well as on international customer experience. He joined Nielsen in 2003 to manage international content and digital marketing programs in EMEA prior to leading digital content deployment globally. Previously, he managed online globalization programs at HP and content management initiatives in addition to web localization at Compaq.

John Horodyski


Optimity Advisors

Websites: Optimity Advisors

John Horodyski is a Partner with Optimity Advisors with executive management strategy experience in Information Management including Digital Asset Management (DAM), Metadata and Taxonomy design, Content Management, Information Governance, Rights Management, and Brand strategy. John has provided strategic direction and consulting for a variety of Fortune 100 and 500 clients from Broadcast, Media & Entertainment, Consumer Packaging Goods, and the Pharmaceutical industry. John is an Adjunct Faculty at San Jose State University where he teaches a graduate course in Digital Asset Management. In addition to regular training and public speaking on digital media and metadata, John is a Board Member and Metadata Editor of the Journal Of Digital Media Management.

Phil Kemelor

VP, Client Services

MaassMedia, LLC

Websites: MaassMedia, LLC

Phil Kemelor is VP, Client Services for MaassMedia, a digital analytics consulting firm based in Philadelphia. Following a successful career in journalism, marketing and university research, Phil introduced himself to Internet technology and leveraged the technology to introduce editorial, marketing and customer service changes to the nation’s second largest subscription newsletter publisher in the mid-1990s. Since then, Phil has led the adoption of digital analytics at the largest telecommunications firm in the US, founded the professional services group at an Internet software startup, and developed new processes for corporate B2B web portal publishing. As one of the earliest proponents and advocates for the use of analytics to guide digital strategy and tactics, Phil authored The Executive’s Guide to Web Site Measurement and Testing, and was the lead analyst for the CMSWatch Web Analytics Report. Phil joined Semphonic, a boutique digital analytics practice in 2007 and developed the firm’s Washington, DC and strategy practice, that contributed to the firm’s acquisition by EY in 2013. In his current role at EY, Phil leads organizational transformation derived from the integration of digital analytics into enterprise business operations and processes.

Russ Klein


American Marketing Association

Websites: The American Marketing Association

Russ Klein has led marketing and advertising teams in the C-Suite for 30 years after becoming a Fortune 500 CMO at age 29. Klein has quarterbacked teams for many of the world’s foremost brand names—holding top marketing posts at Dr Pepper/7UP Companies, 7-Eleven Corporation, Burger King Corporation, Church’s Chicken, and Arby’s Restaurant Group. Russ has been named to “top marketer” lists spanning three decades, including his Burger King body of work that was recognized by ADWEEK as “The Advertiser of the Decade” for the 2000’s. Burger King’s groundbreaking digital campaign, "Subservient Chicken," led by Klein, ranked 6th greatest campaign of 21st Century by Ad Age and "Digital Ad of the Decade" by the Wall Street Journal. Under his leadership, his teams' work-product has received scores of industry awards for excellence with particular distinction for creativity, including a Titanium Lion at Cannes; Russ also led new product innovation teams with three products named New Product of the Year. Klein was responsible for the highest recalled advertising campaign ever measured by Nielsen’s IAG Research among all advertisers; "Whopper Freakout.” Klein was a leader in ushering in the age of digital marketing with the microsite “Subservient Chicken” that was recognized by the Wall Street Journal as the "Digital Ad of the Decade" for the 2000’s; and a groundbreaking partnership with Microsoft’s Xbox creating a suite of games featuring BK advertising icons that became the second best-selling suite of games in Xbox history. Russ has had the rare privilege to lead marketing for three major LBO business turnarounds generating record sales performance and profitability in excess of 600% combined returns for shareholders. Klein’s Theories on tension-based advertising and social currency titled “It’s All Math” are used by the Marketing Science Institutes Teaching Resources for colleges and universities around the world. Russ is recipient of the Fisher College of Business Distinguished Alumnus Award from The Ohio State University and is a graduate of Harvard Business School’s Advanced Management Program. As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the definitive force and voice shaping marketing best and next practices worldwide. Klein was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising, but he now aspires to be the torch bearer for all marketers.

John Keough

EVP, Business Development

Simpler Media / CMSWire

Websites: CMSWire DX Summit

John serves as Executive Vice President of Business Development at Simpler Media Group / CMSWire. He's experienced at building and managing high performance teams from start-up phase to exit. John has an extensive background in sales, management, new product development and execution into key verticals including marketing technology (MarTech), IT, telecom, energy and finance. He brings deep insight into digital marketing trends including social media, content marketing, data analytics, demand generation, advertising technology and SaaS to the SMG team.

Sheryl Kingstone

Director, Research

451 Research

Websites: 451 Research

Research Director Sheryl Kingstone focuses on improving the customer experience across all interaction channels for customer acquisition and loyalty. As part of the 451 Research Mobility team, which was established in July 2014 with the integration of Yankee Group, she helps operator and enterprise clients make decisions regarding the use of technology, business processes and data to boost revenue and optimize business performance. She also assists vendors with custom research projects, messaging and positioning, as well as product road map evaluations. Kingstone researches and writes on the top trends in mobile marketing and commerce along with cross-channel customer experience technologies.

Andreas Knoor

Chief Operating Officer


Websites: e-Spirit

Andreas Knoor is one of the original founding members of e-Spirit, a Content Experience Hub firm and industry leader recognized in the Gartner Magic Quadrant for Web Content Management. e-Spirit—whose clients include L’Oréal Luxe, Urban Decay, BASF, Bosch, Commerzbank, and Media-Saturn to name only a few—helps companies unlock the value of digital content and transform the way they communicate with customers. Andreas has held numerous roles within e-Spirit during his tenure, currently serving as Chief Operating Officer for e-Spirit North America where he is tasked with driving new business and day-to-day operations. He has written numerous by-line articles for publications such as CMS Wire and The Marketing Scope that focus on digital strategy—a language he is fluent in. Prior to this role, Andreas served as VP of Product Management for e-Spirit during which time he was responsible for the strategic development of FirstSpirit. In his personal time, Andreas enjoys playing classical music on his piano and exploring America with his family.

James Landrum

VP of Content & Commerce Solutions


Websites: Siteworx

James bridges both digital solutions together as he assists B2B companies in optimizing their content and commerce strategy to drive growth, profitability and exceptional customer experience. James brings more than 25 years of experience developing go-to-market strategies to bridge the gap between digital and the customer. He is a passionate thought leader in online innovation and commerce. In his role, James leverages his expertise from successfully leading business growth for award-wining agencies including Razorfish, Blast Radius, iXL and USWeb. Before joining Siteworx, James served as the Partner Sales Manager for Adobe Systems, Inc. where he was responsible for driving current opportunities, creating demand for future opportunities and building client and partner relationships. James earned his B.S. degree in Industrial Management from the Georgia Institute of Technology.

Cinny Little

Senior Analyst


Cinny serves Customer Insights Professionals. She helps firms strategize, organize, and optimize how they use customer data to derive actionable insights that improve business results. Cinny's research focuses on using customer insights to attract and serve customers, increase customer profitability, and inform product and service development. Cinny is a digital CI expert with 15 years of experience in the unusual combination of insight-based strategy development and execution, customer experience and journeys, and analytics. With both B2B and B2C experience on the client and agency sides, she has led and managed global firms' digital agenda in product management, program management for digital platforms including eCommerce, customer experience and journeys, digital and content marketing, and analytics. Her industry experience includes regulated industries such as health care, life sciences, and financial services, as well as publishing, consulting, and event management. Cinny holds an MBA from the Simmons School of Management and a B.A. from Bowdoin College in English literature. She also holds an M.Mus. from New England Conservatory.

Jeff Litvak

Director, Site Operations


Websites: Microsoft

Jeff supervises a team of production and site managers, web developers and publication team members for Microsoft’s Central Marketing Group. He is responsible for the publication of more than a dozen sites, including the Microsoft home page (, corporate information sites and specialized campaign pages. In conjunction with the publication of the sites, his team handles implementation of purpose-built and third-party targeting, experimentation and business intelligence components. Jeff’s team also provides similar services to network sites not directly managed by the corporate marketing team. For nearly two decades, Jeff designed and implemented content management systems for newspapers and online publishers. Given his CMS background, he also consults with internal Microsoft stakeholders to ensure their CMS business requirements are addressed by engineering program management and development teams.

Diane Magers

Board Chair


Websites: Customer Experience Professionals Association

Diane Magers has more than 20 years of building and growing CX focus, evident as her position as Board Chair for the Customer Experience Professionals Association. Diane’s demonstrated leadership abilities helps organizations design and execute strategies to drive customer obsession with targeted business results. Most recently at AT&T, she built and executed programs to drive change in their culture, systematically embed CX, and strategically drive CX innovation. In 2011, she founded Customer Experience Catalysts, a thought leadership and consultancy practice helping brands identify and optimize their opportunities to engage customers and associates. She developed and led Customer Engagement, Customer Strategy and Business Transformation projects at Sysco and brings experience in tactical and strategic execution in customer experience and engagement, sales and marketing and customer care with complex organizations for measurable business results.

Deb Lavoy


Narrative Builders


Deb Lavoy is the founder and CEO of Narrative Builders. She has spent 18 years wading through the intractable, messy world of engineering-driven technology to make it clear, accessible and important to the people for whom that tech was built. She has lead product and marketing strategy for startups, as well as AOL, Adobe, OpenText and Jostle, ensuring that their digital, subscription, content and community are far-reaching and engaging. Deb is quick to see what’s common to both internal, task oriented systems and externally focused customer/ service oriented systems, so she’s able to bridge the disciplinary divide between Enterprise2.0 and Social CRM. Deb also writes about the cultural, value-centered foundations of social technology. She was one of the earliest voices in the social business community to call attention to central concepts like shared purpose, meaning, and organizational change. Because she combines the roles of philosopher and pragmatist, Deb’s vision and advice are credible, actionable, and inspiring.

Nuno Linhares

Director of Product Management


Websites: SDL

Nuno is the Director of Product Management for SDL Web. He is responsible for defining the strategy and roadmap for our SDL Web product, as well as coordinating all the various teams supporting it – from Customer support to Marketing and Sales, Professional Services to our R&D teams. A self-proclaimed “citizen of the world”, Nuno is a native of the Azores Islands (Portugal), grew up in Lisbon, and currently lives in the United States with his wife and daughter.

Hilary Marsh

President & Chief Strategist

Content Company

Websites: Content Company

Hilary Marsh is President and Chief Strategist of Content Company, a content and digital strategy consultancy. She helps associations, nonprofit organizations and corporations get better results from their content by improving their practices for content creation, governance, management and promotions. Content Company’s clients include the American Bar Association, Endocrine Society, Institute of Food Technologists, Allstate, Intuit, CompTIA, FINRA, and California State University. A leading content strategist since 1999, Hilary oversees the international, 26,000-member Content Strategy group on LinkedIn. As managing director of, she oversaw the National Association of Realtors’ website and created the association’s social media strategy. She developed and teaches the first graduate-level content strategy courses for the User Experience Design Masters program at Kent State University.

Cathy McKnight

Vice President Consulting

Digital Clarity Group

Websites: Digital Clarity Group

Cathy McKnight is Vice President Consulting, Digital Clarity Group. In this role, she helps organizations transform the way technology can enable business strategy and performance. With more than 15 years of global experience and expertise in content management, intranets, marketing technologies and customer experience, Cathy has both led both strategic business transformation initiatives, as well as the detailed execution of enterprise technology implementations. Prior to DCG, Cathy served at Aon Hewitt as the Innovation Lead and a Senior Associate for the Communications Consulting Team. As Director, Client Services at Prescient Digital Media, Cathy led a team of consultants delivering enterprise intranet strategies, and technology selection projects for a vast array of global clients. As Senior Communications Advisor for IBM’s Global Services division, Cathy led budget planning, intranet management, and the overall strategy and messaging of IBM’s values and Mission to internal enterprise audiences.

Dan Moriarty

Digital Director

Chicago Bulls

Websites: Chicago Bulls

Dan Moriarty, in his first season with the Bulls, oversees all digital efforts for the organization. He focuses on driving business impact by ensuring that the organization stays relevant to fans and partners in a rapidly evolving digital landscape. Prior to joining the Bulls, Dan started his career working for digital marketing agencies in both London and Chicago, and then had a five-year run with Hyatt – overseeing first their international digital marketing efforts, and later leading their global social media strategy. Dan takes continual inspiration from his 6-year-old son, always following curiosity and advocating for simple design.

Fabio Matsui

Chief Technology Officer

Wire Stone

Websites: Wire Stone

Fabio Matsui is the Chief Technology Officer at Wire Stone, where he is responsible for creating enterprise systems for key accounts like Apple, Hewlett-Packard, Microsoft, Lowe's and Nike. Fabio served as the main architect of the retail experiences deployed at Microsoft's retail stores. He has also served as architect and led the development of Wire Stone's retail technical strategy that's based on cloud computing infrastructure, mobile, and loosely-connected retail kiosks. Most recently he was the architect for the Hewlett Packard Enterprise Executive Briefing Center digital experiences in New York, Palo Alto, and London. He's also served as the technical executive lead for the development of key agency initiatives like Facebook’s Brand Resource Center site, the Cleveland Cavaliers Fan Appreciation Night experiences, and multiple Sundance Festival digital experiences in Park City, Utah.

Anna Murray


TMG eMedia, LLC

Websites: TMG eMedia, LLC

Anna P. Murray, author of the critically acclaimed book, The Complete Software Project Manager (Wiley, 2016), is a nationally recognized technology consultant, speaker and blogger. She is President of TMG eMedia, llc, a provider of software development, high-level technology consulting and project and program management. She is a double winner of the Stevie Award for Women in Business, a recipient of a Mobile Marketing Association award for mobile app development and Folio’s Top Women in Media award. She has worked on countless DX technology rollouts including multiple CMS engagements, CRM implementations and complex integrations such as for The American Association of Advertising Agencies (4A’s), Time Out North America, Slate and Harvard Business Publishing. Other technology initiatives she has led include Kellogg and Girl Scouts USA. She likes to say, “My typical project involves eleven partners in five time zones.”

Gerry McGovern


Customer Carewords

Websites: Customer Carewords

Gerry helps large organizations become more customer centric on the Web. His clients include Microsoft, Cisco, VMware,, European Commission and OECD. He is the founder and CEO of Customer Carewords, a company that has developed a set of tools and methods to help large organizations identify and optimize their customers’ top online tasks. He has written five books on how the Web has facilitated the rise of customer power. His fifth book, The Stranger’s Long Neck, was published in 2010. The Irish Times described Gerry as one of five visionaries who have had a major impact on the development of the Web. He has appeared on BBC, CNN and CNBC television, partaken in various radio shows, and featured in numerous print media publications. Gerry has spoken about top task management in more than 35 countries. He began his Web career in 1994. In 1996, Nua, a company he founded, received the Best Overall World Wide Web Business Achievement award from the European Union.

Dom Nicastro

Staff Reporter

Simpler Media / CMSWire

Websites: CMSWire

Dom Nicastro is a Boston-based staff reporter at CMSWire. The former editor-in-chief of a daily newspaper and current radio talk show host in the Boston area, he reports on a wide range of topics, including social business, digital experience, digital marketing, digital asset management, customer experience management and web CMS.

Piyush Patel

Founder & CEO

Accelerating Digital

Websites: Accelerating Digital

Piyush Patel is founder and CEO of Accelerating Digital, focused on helping vendors, service providers and clients find better ways to leverage technology. He has worked to build high-performance teams in the area of digital platforms and has helped shape and build teams at many well-recognized brands in the space, holding positions in sales, delivery, alliances and product management. Prior to Accelerating Digital, Patel was with software firms including Epicentric, Vignette, OpenText and Jahia, as well as award-winning service providers such as SapientNitro, where he played a key part in the rapid growth of the experience management practice and the relationship with Adobe.

Natalie Petouhoff

Vice President & Principal Analyst

Constellation Research

Websites: Constellation Research

Dr. Natalie Petouhoff is Vice President and Principal Analyst at Constellation Research. She is a keynote speaker and researcher in all customer-facing applications, including Social, Mobile, Digital, Listening and Monitoring, Marketing, Commerce, Customer Experience of IoT, Customer Care, Customer Service, and Contact Centers. Clients look for her guidance and perspective, which is always refreshing, paradigm-shifting and innovative. Dr. Natalie was voted one of the top 100 Most Influential Women in the World, as one of the top 50 CRM and Customer Experience Professionals and in the Top 20 for Social and Digital Media Experts. She is often quoted in USA Today, Adage, BusinessWeek, Fast Company and The New York Times. She previously was a management consultant and systems integrator at PwC, a Forrester analyst and chief digital and social media strategist at Weber Shandwick. These roles have helped thousands of clients provide better customer experiences. Her upcoming book, titled "Seven Steps to Prepare Your Company for the Digital Disruption and IoT of Customer Experience", will help companies that want to prepare for and catch the wave of the digital revolution. Her prior books include: “Like My Stuff: Tactics to Monetizing Facebook Engagement”, “People, Process and Technology: How CRM Should be Implemented”, and “Reinventing Your Contact Center: A Manager’s Guide to Successful Multi-Channel.”

Kristina Podnar

Digital Governance Advisor


Websites: Kristina Podnar

Kristina is a digital governance advisor with over 17 years of management consulting experience. She has a history of successfully deploying complex digital transformation projects for Fortune 500, government, and not-for-profit organizations, as well as solving organizational challenges related to IT and digital governance. Her specialty is in digital policies and standards. Kristina has a BA in international studies and an MBA in international business from the Dominican University of California, and is certified as both a Change Management Practitioner (APMG International) and a Project Management Professional (Project Management Institute).

Alan Porter

Senior Customer Experience Evangelist


Websites: OpenText

Alan J. Porter is the Senior Customer Experience Evangelist at OpenText. He is an industry leading Content Strategist, author of "The Content Pool," and regular conference speaker, workshop leader, and writer on Content Marketing, Content Strategy, Customer Experience, Brand Management, and Content and Localization Strategy. Noted as an industry thought leader and a catalyst for change with a strong track record in developing new ideas, embracing emerging technologies, and introducing operational improvements. Alan was recently named one of the top 25 content strategist influencers by MindTouch.

Dieter Reichert

CEO & Co-Founder

censhare AG

Websites: censhare

Dieter Reichert is CEO and co-founder of censhare AG. Together with the management team he is a driving force in the development of the censhare Digital Experience Platform used all over the world to master complex information processes and shape value by creating customer interactions. Reichert is a multi-talented visionary and a trailblazer who believes in a holistic lifestyle and collaboration characterized by sharing and communication as fundamental. In previous roles, as a trained typesetter with extensive experience from stays abroad, he set up several successful media-specific IT companies. As an entrepreneur and visionary, he recognizes the importance of innovation and the need to develop integrated ways of working. In 1992, he founded Vision GmbH, a company which quickly became the leading system integrator for newspaper and magazine publishers in German-speaking countries and was sold to Quark Inc. Since 2001, Reichert is responsible for the strategic development and global marketing of censhare. In addition, Dieter Reichert, father of two, has a great interest in social welfare and has set up some major cultural projects in Europe. He has funded both social establishments and foundations like MUDRA Drug Help Center and the Dancer of the Deer Foundation and the company culturelife GmbH, which, among others, organized events in Germany on behalf of His Holiness the Dalai Lama.

Noreen Seebacher

Chief Editor

Simpler Media / CMSWire

Websites: CMSWire

A Savannah, Georgia area-based writer and editor, Noreen bridged the digital divide by transitioning from print to online. Before joining SMG/CMSWire as Chief Editor, she was an editor at two UBM Tech sites. She also co-edited five newsletters for Real Estate Media's and served as the site's technology editor.

Brian Solis

Principal Analyst

Altimeter @ Prophet

Websites: Altimeter Group

Brian Solis is Principal Analyst at Altimeter, a Prophet company. Solis studies the effects of disruptive technology on business and society. He has a very special ability to humanize all of these incredible trends to help us see how technology and people are changing and what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation, innovation and experience. Brian has authored several best-selling books. His latest book "X: The Experience When Business Meets Design,” explores the intersection of where business meets design to create engaging and meaningful customer experiences. His previous books include, "What’s the Future of Business," which explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. Prior to WTF, he published "The End of Business as Usual," which was named as a Top 10 Business Book by Publisher’s Weekly. EOB examines the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to "End of Business," Solis released "Engage," which is regarded as the industry reference guide for businesses to market, sell and service in the social web. He is a regular contributor to leading business and industry publications including Advertising Age, Forbes, Wired, VentureBeat, among others. Brian is also an official LinkedIn Influencer with over 500,000 people on Linkedin, Twitter and Facebook. CRM Magazine named Brian as an influential leader of 2010 and was the recipient of an Authority of the Year award by SoftwareAdvice in 2011.

Mike Strutton

VP Product Management

Oracle Social Cloud

Websites: Oracle Social Cloud

Mike Strutton is a Vice President of Product Management for the Oracle Social Cloud, and comes to Oracle via its acquisition of Vitrue, a leading social media technology company serving many of the world’s best-known brands. Mike was the Chief Product Officer at Vitrue and the creative force behind many of Vitrue’s technology products. Prior to Vitrue, Mike spent 12+ years in the internet space, starting as one of the early employees of a small regional Internet Service Provider named MindSpring. MindSpring merged with EarthLink to create a billion- dollar public company with over million subscribers.

Steve Susina

Marketing Director


Websites: LYONSCG

An engineer by education and marketer by choice, Steve Susina uses data and analytics to help firms generate demand, establish thought leadership and strengthen the company brand. He currently serves as Marketing Director for Lyons Consulting Group (LYONSCG), a leading eCommerce digital agency, where he leads the company’s brand, thought leadership and demand generation efforts. Previously, Susina held software development, sales, marketing and product management roles with Crain Communications, AT&T, Tellabs, and Laurus Technologies. Is is a native of Chicago and holds a BSEE from Marquette University, and MBA from the University of Pittsburgh, and a Masters in Marketing Communication from the Illinois Institute of Technology.

Howard Tiersky

CEO & Founder


Websites: FROM, The Digital Transformation Agency

Howard Tiersky is the founder and CEO of FROM, The Digital Transformation Agency. With a team of over 75 professionals across 4 continents, FROM helps companies grow revenue across digital channels by supporting the customer journey resonating with today's hyper-connected audience. FROM’s work includes the creation of many award-winning web and mobile products for shopping, banking, travel and entertainment. Clients include Morgan Stanley, Avis-Budget, A&E Entertainment, Universal Studios, NBC News, Houghton Mifflin Publishing and Mattel. FROM was formed in 2015 via the merger of three great companies: Moving Interactive, a digital consultancy founded in 2008, Funny Garbage, a pioneer in digital entertainment, and Innovation Loft, an innovation consulting firm. Prior to "taking the leap" to start his own company in early 2008, Howard was Vice President, Media & Entertainment in Capgemini's consulting practice where he worked with clients such as NBC, Turner and Sprint on digital media strategy and implementation. Howard also led Capgemini's US interactive practice for many years and was responsible for numerous customer-facing eCommerce efforts for many Fortune 500 brands such as Office Depot, Sears, Merrill Lynch, General Motors, American Express and Allstate. Howard speaks regularly about digital transformation and enterprise innovation at industry conference such as The Front End of Innovation, DMA, Digital Hollywood, The Future of Television, SigGraph and CES and has served as an adjunct professor at the NYU ITP (Interactive Telecommunications Program) at the Tisch School of the Arts.

Vicki Sundstrom

Project Engineer

Ross & Baruzzini

Websites: Ross & Baruzzini

Sundstrom is Project Engineer at Ross & Baruzzini. Before that she worked at Arora Engineering where she served as Special Projects Manager. Prior to that, Sundstrom had a 20 year career with San Francisco International Airport (SFO), where she most recently served as Program Manager for their Wayfinding and Signage Program. In this role, she managed and provided oversight of the airport’s Wayfinding and Signage Program, supporting the needs of the SFO’s 45 million passengers, airlines and tenants. In addition to signage, she is experienced in airport landside operation, ground transportation and parking. Vicki earned her B.S. in Civil Engineering from San Francisco State University. She has been a presenter/speaker at several airport signage conferences and served as chair for the Airport Signage Manager’s Network where she planned annual airport signage conferences for SFO, YVR, PHX, and DFW.

Jorge Trevino

Founder & President


Always an Entrepreneur, a cool geek (that’s what you call an engineer in marketing) with one clear aim on results and a long list of successful projects led from their early planning all the way to their implementation. Focused in developing working tools that allow a greater agility to produce efficiently. Continuously interested in knowledge and the application of new technologies. Speaker and industry evangelist. Behind the scenes coach for top influencers and global keynote speakers. Founder and President of Tremak (TRÈ - MAC), A marketing intelligence company that provides an integrated portfolio of digital marketing products empowering businesses to attract and convert customers. With over 10 years’ client Digital Marketing Experience, he has lead Tremak to fit some of the biggest agencies in the world such as Ogilvy, Grey, Lowe, Carat and Denstu Aegis with marketing intelligence tools that bring out their strongest strategic thinking and drive their client’s growth.

Malek Tayara

Managing Partner, Client Services


Websites: Siteworx

Malek brings deep digital marketing expertise in selling and delivering complex enterprise-wide digital transformations for B2B and B2C companies with specific focus on digital strategy, content and commerce solutions. His extensive technical background, business management and project management experience has enabled him to effectively manage client engagements for some of the most respected companies in the world. Malek spent nearly 20 years with Razorfish, where he oversaw accounts for several multi-billion dollar companies including EMC, US Foods, GE and Prudential. Malek was instrumental in developing a strategy for EMC’s digital assets such as the company’s corporate website, sales and partner portals, global campaign frameworks and strategies, customer acquisition strategies, social media engagement and content management implementations. His contributions led to strengthened relationships with EMC stakeholders, and improved sales team efficiencies and performance. Malek holds a M.S. and B.S in Computer Engineering from the University of Michigan.

Steve Trimbo

Global Omni-channel Practice Manager


Websites: Dynatrace

Steve Trimbo has been with Dynatrace for five years. He leads the digital experience team that provides expert services to customers engaged in omni-channel business activities. He works with Digital Performance Management teams in retail, banking, insurance, and manufacturing industries. Steve collaborates with a wide range of stakeholders to provide them the insight needed to make informed decisions and sharpen their competitive edge. His goal is to ensure that Dynatrace customers provide high quality customer experiences based on the best Digital Performance Management practices and technology. Before Dynatrace, Steve was a Lead Architect at Target Corporation where he developed Target’s eCommerce platform. Steve set the direction, developed strategy, and led the adoption of emerging eCommerce technologies. Critical to this platform was the creation of an end-to-end monitoring strategy designed to detect impacts to customer experience and the development of an operations team to manage daily website activities on Prior to joining Target, Steve was Director of Online Operations at Best Buy. While there, Steve led the integration of new functionality and third-party vendors into the BestBuy.Com website, as well as the development and implementation of a comprehensive monitoring strategy, website issue resolution and support of business and monitoring tools.

Edgar Uy

Digital Strategy & Delivery

Project Management Institute

Websites: Project Management Institute

Edgar Uy leads Digital Strategy and Delivery for the Project Management Institute. He oversees User Experience Design, Customer Analytics and Search. A designer at heart with over 20 years’ experience which started in graphic design in the early 90’s and like so many other designers in that era discovered the digital canvas. His work spans across different industries from fashion retail, manufacturing, financial services, and group insurance. An advocate for collaborative practices because it leads to a better product and as a result a seamless experience for customers.

Arjen van den Akker

Product Marketing Director


Websites: SDL

With over 25 years of experience in the IT industry - working for a series of international B2B software vendors - Arjen currently holds the position of Product Marketing Director at SDL in the Web Content Management and Digital Experience space. His passion for technology and communications is rooted in a background in electrical & computer engineering and marketing. In his spare time he likes to go out with an Olympus camera and shoot pictures, or enjoy the Dutch lakes on sailing boat.

Arjan van Rooijen

Chief Evangelist


Websites: SDL

Arjan van Rooijen is Chief Evangelist at SDL. Arjan founded Tridion, a leading provider of enterprise web content management software, which is now SDL Web. In his current role, he focuses on Analyst Relations and helps to set company and product strategy based on his market insight and vision.

Steve Walker

Practice Leader

Experis: Global Content Solutions

Websites: Experis

Steve Walker is a passionate business leader with a focus on professionalism, integrity, and creating appropriate business solutions. Steve works with clients to evolve their businesses to take advantage of business and content trends. With over 19 years of business and technology consulting, Steve has delivered or contributed to business strategy, large scale enterprise implementations, project management, software development, and product development engagements. Steve is active in evaluating current technology trends and their business application. Steve’s focus is on how business needs to evolve to take advantage of the maturation in customer experience and enterprise content management. His background has included user experience, web content management, collaborative technologies, knowledge management, social consulting, digital experience management, information architecture, and business transformation. Several of Steve’s notable client successes include Microsoft, GE Lighting, Circuit City, General Dynamics IT, Apple, ChildFund, AllState Insurance, Dell, International Monetary Fund, Salem Web Networks, and CFA Institute. Steve graduated from Virginia Polytechnic Institute and State University in 1992 with a double major in Finance and Economics and a minor in Computer Science.

Meghan Walsh

Senior Director, Content Strategy

Hilton Worldwide

Websites: Hilton

Meg drives the content strategy, structure and governance that fuel Hilton Worldwide’s digital experiences. A self-proclaimed content management nerd, she spends her days figuring out answers to content structure, management and distribution challenges. Her goal is to encourage others to embrace technology, design and define positive content author experiences, and deploy efficient content delivery process and practice. Before joining Hilton Worldwide, she built strong relationships and positive reputation for teamwork, creativity and problem solving on teams at IBM, the American Society of Clinical Oncology and Marriott International.

Joel Warady

Chief Marketing & Innovation Officer

Enjoy Life Foods

Websites: Enjoy Life Foods

Joel Warady is Chief Marketing & Innovation Officer of Enjoy Life Foods, a leading brand in the North American Gluten-Free, Allergy-Friendly CPG category that has experienced 8 consecutive years of faster-than-category growth under his guidance. Within the last 18 months, he has been ranked as one of the Top 50 CMOs on Twitter by Social Media Marketing Magazine, one of the Top 50 Most Influential CMOs on Social Media by and most recently was included in Brand Quarterly magazine’s list of 50 Marketing Thought Leaders Over 50. Since the February, 2015 acquisition by Mondelez International, Joel has worked diligently to unite the Enjoy Life nimble entrepreneurial culture with the power (and complexity) that a $34 billion company brings to the mix.

Scot Wheeler

VP, Marketing Insights

Leapfrog Online

Websites: Leapfrog Online

Scot oversees Consumer Intelligence and Business Analytics at Leapfrog Online, leading a team of performance and trend analysts. Scot is also an Adjunct Lecturer in Digital Analytics, and Marketing Research & Statistics at Northwestern University’s Medill School Integrated Marketing Communications Master’s Degree Program. A book based on Scot’s Digital Analytics course titled Architecting Experience: A Marketing Science and Digital Analytics Handbook for Optimized Digital Experience Delivery was published by World Scientific Press in the fall of 2015.

Tony White


Ars Logica

Websites: Ars Logica

Tony White is the founder of Ars Logica, a research and advisory firm specializing in digital experience technologies. He has covered the content management market since its inception in the mid-1990s. Prior to founding Ars Logica in 2006, he held lead analyst roles at GIGA/Forrester Research, the Yankee Group, and the Gilbane Group (ran the WCM practice, 2007-2009). Since then, Tony has focused primarily on helping enterprises evaluate technology requirements and choose the right products for their businesses. End-user clients have included The World Bank, Georgia-Pacific, Yale University, First Republic Bank, the New England Journal of Medicine, Foley & Lardner LLP, Starwood Hotels & Resorts, the Church of Jesus Christ of Latter-day Saints, and many others. Ars Logica also provides product-development and strategic-marketing guidance to manufacturers of CMS, CXM, DAM, portal, search, and WEM software.

Tom Wilde

Chief Product Officer


Websites: Cxense

Tom is the Chief Product Officer (CPO) at Cxense, responsible for the strategic development of Cxense’s product portfolio, working closely with both the engineering and commercially-oriented teams. Prior to becoming CPO at Cxense, Tom was GM for Cxense North America after Cxense’s acquiston of the Ramp Media business where he served as CEO of Ramp. Prior to Ramp, Tom has held roles including SVP/GM of the Consumer Division at NameMedia, senior vice president and general manager of MIVA Inc.’s North American division, responsible for both MIVA’s U.S. online advertising network as well as the company’s consumer business, and senior operating roles managing Terra Lycos’ global search & publishing divisions. Tom has also served on the IAB Search Engine Committee and holds an MBA from the Wharton School at the University of Pennsylvania.

Charlie Wright


WAVE Corporation

Websites: WAVE Corporation

Charlie Wright is a creative technologist who combines engineering integrity and business savvy to improve customer experience and increase profits. He is a vibrant and talented innovator with over 15 years of experience in the center of a prominent content management provider, WAVE Corporation. Charlie leads the product strategy of MediaBank and provides omni-channel consultation to many renowned global companies. His industry expertise helps customers translate core needs and apply technology to improve data, streamline workflows, and cultivate brand - particularly in marketing, advertising, and publishing.

Markus Zirn

VP Business Development


Websites: Workato

Markus is the VP of Business Development at Workato, the leader in cloud automation and integration platform - with no coding required. He works with ISV partners, consultants, and enterprise customers to ensure Workato matches their integration and automation needs. Markus has significant experience leading solutions and product teams for big data and SaaS. Prior to Workato, Markus led Product Management and Solutions at Splunk, and also headed Product Management at Oracle for integration, business processes, and event management. Workato, a leader in Forrester Wave iPaaS and a Gartner Cool Vendor, is a cloud and on-premise automation and integration platform that enables you to seamlessly integrate with thousands of apps to automate your workflows - with no coding required. Trusted by over 15,000 customers, including SimplerMedia, it is the only platform that provides an easy, self-service way to integrate your Marketing, Sales, and Customer Support stacks for all types of businesses - SMBs to Fortune 500.
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