Nov 14-16, 2016
Chicago, IL
Nov 14 -16, 2016
Chicago, IL
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Discover the strategies, technologies and thought leadership that deliver game-changing digital experiences.

WHEN Nov 14 -16, 2016

WHERE Radisson Blu Aqua Hotel
Chicago, IL

Digital Experience (DX) Summit 2016

CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations and teams that make them a reality.

Don’t miss your opportunity to join this elite community of digital practitioners for a three-day conference (see the agenda) in Chicago filled with education, inspiration, technology demos and networking. See our frequently asked questions, what you’ll learn and why attend pages for more details.

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Conference Highlights

DX Summit 2016 Tracks

Leadership, Vision & Culture
  • Beyond the hype: what it means to be truly customer-centric
  • DX Visionaries: The future of digital customer experience
  • Creating organizational alignment for world-class digital experiences
  • The state of digital transformation: B2C and B2B, Global 500 to SMB
DX Platforms: Acquisition & Maturity
  • State of the Digital Experience Platform market and trend horizons
  • Procurement strategies and evaluation frameworks
  • Roadmapping, team building and case studies of DX project success
  • DX maturity models and benchmarking against your peers
MarTech Strategies & Architectures
  • Parsing the MarTech landscape and building a modern marketing stack
  • Holistic frameworks for scalable, omnichannel personalization
  • Enterprise information strategies and platforms that enable world class digital customer experiences
Data, Insights & Action
  • Understanding scalable, agile experimentation and growth hacking
  • Keys to building a world-class digital analytics practice
  • Enterprise-scale optimization teams, processes and case studies
  • The state and place of predictive analytics for customer intelligence

View the Digital Experience Summit Agenda

Digital Experience Leaders

Scott Brinker

Co-Founder & CTO

ion interactive

Websites
ion interactive Chiefmartec.com

Entrepreneurial executive with broad experience at the intersection of technology and marketing, including a strong background in digital marketing, marketing technology, web development, software-as-a-service (SaaS), and product management. Passionate about building agile, high-performance teams to bring to market imaginative products and services. Scott is the creator of Chiefmartec.com and Co-Founder of ion interactive. ion interactive enables digital marketers to produce, manage, and optimize "interactive content" - quizzes, calculators, assessments, configurators, games, and more. Our customers include leading brands such as ADP, Anthem, Dell, DHL, eHealth, General Mills, iContact, Iron Mountain, Paychex, Pearson, and Symantec. Brinker is responsible for overall business management and strategy with two co-founders. He leads product development and technical operations with a team of software engineers, designers, and marketing technologists. He serves as an advocate for interactive content marketing, frequently writing and speaking on this topic via blogs and conferences such as Search Engine Land, SMX, MarketingProfs, Online Marketing Summit, SES, and MediaPost. ion interactive originally started as a boutique web development agency in 1998, serving clients such as Citrix, Office Depot, Siemens, and Yahoo!. In 2007, it launched a new product-centric business and have grown it profitably.

Mayur Gupta

SVP, Head of Digital

Healthgrades

Websites
Healthgrades

Mayur Gupta is the Senior Vice President, responsible for the omnichannel solutions business and digital capabilities across the organization. He heads up the vision, strategy and activation of one of the largest digital marketplace platforms in healthcare, delivering seamless omnichannel experiences and always-on patient engagement that drives better health outcomes and maximizes lifetime value for hospitals. He has established a Digital Center of Excellence that is continuously evolving digital capabilities and establishing new standards and best practices across integrated experience planning, media, content, CRM & consumer segmentation, data analytics & insights, marketing technologies and platforms both for Healthgrades B2C business as well as the B2B business. Prior to HealthGrades, Mayur was the Chief Marketing Technologist at Kimberly-Clark, responsible for the vision, strategy and development of all digital & e-commerce capabilities across KC's global iconic brands. He was a catalyst in the company's digital transformation and established a global marketing technology & digital capability organization that delivered omnichannel seamless experiences across media, content, data, analytics and e-commerce. Last year, Mayur was recognized as one of the “40 under 40” leading marketers in the industry by BrandInnovators and also received the CMO Programmatic Award by the CMOClub. Harvard Business Review (HBR) and the Economist profiled him as the model Chief Marketing Technologist in 2014. He sits on various Advisory Boards including the IBM's CMO Council, BrandInnovators and Global MarTech Conferences. He frequently writes for AdExchanger, The Economist, CMSWire, the CMOClub and has co-authored a number of whitepapers. Prior to Kimberly-Clark, Mayur spent almost 13 years @SapientNitro leading digital marketing engagements for global brands like Coca Cola, Unilever, ESPN XGames, Mars, Citibank, Chrysler, FIAT Abarth, Motorola, Burger King & others.

Natalie Petouhoff

Vice President & Principal Analyst

Constellation Research

Websites
Constellation Research

Dr. Natalie Petouhoff is Vice President and Principal Analyst at Constellation Research. She is a keynote speaker and researcher in all customer-facing applications, including Social, Mobile, Digital, Listening and Monitoring, Marketing, Commerce, Customer Experience of IoT, Customer Care, Customer Service, and Contact Centers. Clients look for her guidance and perspective, which is always refreshing, paradigm-shifting and innovative. Dr. Natalie was voted one of the top 100 Most Influential Women in the World, as one of the top 50 CRM and Customer Experience Professionals and in the Top 20 for Social and Digital Media Experts. She is often quoted in USA Today, Adage, BusinessWeek, Fast Company and The New York Times. She previously was a management consultant and systems integrator at PwC, a Forrester analyst and chief digital and social media strategist at Weber Shandwick. These roles have helped thousands of clients provide better customer experiences. Her upcoming book, titled "Seven Steps to Prepare Your Company for the Digital Disruption and IoT of Customer Experience", will help companies that want to prepare for and catch the wave of the digital revolution. Her prior books include: “Like My Stuff: Tactics to Monetizing Facebook Engagement”, “People, Process and Technology: How CRM Should be Implemented”, and “Reinventing Your Contact Center: A Manager’s Guide to Successful Multi-Channel.”

Brian Solis

Principal Analyst

Altimeter @ Prophet

Websites
Altimeter Group

Brian Solis is Principal Analyst at Altimeter, a Prophet company. Solis studies the effects of disruptive technology on business and society. He has a very special ability to humanize all of these incredible trends to help us see how technology and people are changing and what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation, innovation and experience. Brian has authored several best-selling books. His latest book "X: The Experience When Business Meets Design,” explores the intersection of where business meets design to create engaging and meaningful customer experiences. His previous books include, "What’s the Future of Business," which explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. Prior to WTF, he published "The End of Business as Usual," which was named as a Top 10 Business Book by Publisher’s Weekly. EOB examines the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to "End of Business," Solis released "Engage," which is regarded as the industry reference guide for businesses to market, sell and service in the social web. He is a regular contributor to leading business and industry publications including Advertising Age, Forbes, Wired, VentureBeat, among others. Brian is also an official LinkedIn Influencer with over 500,000 people on Linkedin, Twitter and Facebook. CRM Magazine named Brian as an influential leader of 2010 and was the recipient of an Authority of the Year award by SoftwareAdvice in 2011.

View All Speakers

Event Details
WORKSHOPS
Mon, Nov 14, 2016
9:00 - 18:00 Central Time
CONFERENCE
Tue, Nov 15 - 16, 2016
9:00 - 18:00 Central Time
DX SUMMIT 2016
Radisson Blu Aqua Hotel
221 North Columbus Drive
Chicago, IL 60601 USA
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