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Master the Mayhem!

Conquer the Digital Chaos and Deliver Game-Changing Customer Experiences

Virtual Conference Series

February 25 · May 27 · July 29 · October 28

Spring Session Begins May 27, 2021

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2021 Series Schedule

DESIGN: Listen, Analyze and Model 2021 CX

Now Available
ON DEMAND

Conference Topics:

  • Building a holistic, high-impact customer experience practice
  • Design thinking: Fundamentals and practical applications
  • Best practices for personas and customer journey mapping
  • Integrating Voice of the Customer (VoC): Platforms, practices, case studies
  • Your insights suite: Journey analytics, behavioral, explicit, shadow customer voice
  • Designing for measurement: Selecting metrics, modeling dashboards, connecting KPIs
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ORCHESTRATE: Raising Your Relevance, Advancing Omnichannel

July 29, 2021
11:00 AM - 4:00 PM EST

Conference Topics:

  • Building a crawl-walk-run roadmap for omnichannel, personalized experiences
  • Orchestration foundations: Journey discovery and iterative mapping
  • Strategies and architectures for data fusion and silo busting
  • The role and future of AI in journey orchestration and real-time decisioning
  • Prediction modeling and attribution for ROI impact
  • Case studies of empowered customer service organizations
  • Customer Data Platforms: Landscape, categories, trends, facts and myths
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BUILD: Effective, Agile Tech Stacks & Operating Practices

May 27, 2021
11:00 AM - 4:00 PM EST

Conference Topics:

  • Operational agility: Definitions, practices, roadblocks
  • How technology can enable or inhibit agility
  • Understanding the modern DX stack: Marketing Clouds, DXPs, CDPs, Journey Orchestration and Customer Voice
  • The benefits and limitations of behemoth marketing clouds
  • Why only 11% of practitioners are happy with their tools
  • Leveraging AI/ML while enhancing customer trust – where it fits
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OPTIMIZE: Culture, Insights, Experimentation & ROI

Oct. 28, 2021
11:00 AM - 4:00 PM EST

Conference Topics:

  • Fostering a culture of creativity and experimentation
  • Case studies in scaling testing and experimentation
  • Learning from AI: How black boxes share insights
  • Journey analytics practices to reduce friction
  • Using customer surveys effectively for journey refinement
  • Enhanced journey visibility with visualization and dashboarding
  • Measuring impact: Connecting key moments with KPIs
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Connect with digital CX leaders

Master the Digital Mayhem!

Tone down the noise — at DX Summit you will:

  • Gain key digital customer experience skills that help you shape your 2021 initiatives
  • Learn first hand how some of the top brands run their digital ops
  • Get up to speed on the aspirations and realities of AI, Machine Learning and Customer Data Platforms

Attendees Rave about DX Summit

96%

Agenda Satisfaction

“Loved the case studies and the different industries represented.”

86%

Recommendation Rate

“I shared the event on LinkedIn with clients and colleagues. I am very careful about what I share, and your event was an easy decision.”

80%

Return Viewership

“I was very impressed with the availability of the presentations and the immediate availability of recordings. I was able to catch up with sessions an hour or two later.”

Who Should Attend

Digital Customer Experience Executives

Customer Engagement Leadership

Analytics and Optimization Owners

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