Master the Mayhem!

Conquer the Digital Chaos and Deliver Game-Changing Customer Experiences

Virtual Conference Series

February 25 · May 27 · July 29 · October 28

Summer Session Begins July 29, 2021


2021 Series Schedule

DESIGN: Listen, Analyze and Model 2021 CX

Now Available

Conference Topics:

  • Building a holistic, high-impact customer experience practice
  • Design thinking: Fundamentals and practical applications
  • Best practices for personas and customer journey mapping
  • Integrating Voice of the Customer (VoC): Platforms, practices, case studies
  • Your insights suite: Journey analytics, behavioral, explicit, shadow customer voice
  • Designing for measurement: Selecting metrics, modeling dashboards, connecting KPIs

ORCHESTRATE: Raising Your Relevance, Advancing Omnichannel

July 29, 2021
11:00 AM - 4:00 PM EST

Conference Topics:

  • Building a crawl-walk-run roadmap for omnichannel, personalized experiences
  • Orchestration foundations: Journey discovery and iterative mapping
  • Strategies and architectures for data fusion and silo busting
  • The role and future of AI in journey orchestration and real-time decisioning
  • Prediction modeling and attribution for ROI impact
  • Case studies of empowered customer service organizations
  • Customer Data Platforms: Landscape, categories, trends, facts and myths

BUILD: Effective, Agile Tech Stacks & Operating Practices

Now Available

Conference Topics:

  • Operational agility: Definitions, practices, roadblocks
  • How technology can enable or inhibit agility
  • Understanding the modern DX stack: Marketing Clouds, DXPs, CDPs, Journey Orchestration and Customer Voice
  • The benefits and limitations of behemoth marketing clouds
  • Why only 11% of practitioners are happy with their tools
  • Leveraging AI/ML while enhancing customer trust – where it fits

OPTIMIZE: Culture, Insights, Experimentation & ROI

Oct. 28, 2021
11:00 AM - 4:00 PM EST

Conference Topics:

  • Fostering a culture of creativity and experimentation
  • Case studies in scaling testing and experimentation
  • Learning from AI: How black boxes share insights
  • Journey analytics practices to reduce friction
  • Using customer surveys effectively for journey refinement
  • Enhanced journey visibility with visualization and dashboarding
  • Measuring impact: Connecting key moments with KPIs

Connect with digital CX leaders

Master the Digital Mayhem!

Tone down the noise — at DX Summit you will:

  • Gain key digital customer experience skills that help you shape your 2021 initiatives
  • Learn first hand how some of the top brands run their digital ops
  • Get up to speed on the aspirations and realities of AI, Machine Learning and Customer Data Platforms

Attendees Rave about DX Summit


Agenda Satisfaction

“Loved the case studies and the different industries represented.”


Recommendation Rate

“I shared the event on LinkedIn with clients and colleagues. I am very careful about what I share, and your event was an easy decision.”


Return Viewership

“I was very impressed with the availability of the presentations and the immediate availability of recordings. I was able to catch up with sessions an hour or two later.”

Who Should Attend

Digital Customer Experience Executives

Customer Engagement Leadership

Analytics and Optimization Owners

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