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Master the Mayhem!
Conquer the Digital Chaos and Deliver Game-Changing Customer Experiences
Unlike many conferences in this space, it's great to find an event full of Fortune 500 leaders looking to change the world.
DX Summit actually brings together a unique experience. The balanced focus on the many aspects of digitization and their impact on customer journey is what makes this a customer experience conference that cannot be missed.
Digital experience technology continues to evolve rapidly, even if some of the same old tripping points keep re-appearing. Meeting up with other DX pros is a great way to learn from others, and I’m really excited to be teaching again at this year’s summit!
Wherever you are and whatever you do, someone is thinking about your digital experience - or not. That is what defines great brands from the rest.
Conference Tracks
INNOVATE: Growth Through Evolution
Topics to be covered:
- Strategize for next steps in AI, ML and NLP
- Engage CX champions and sponsors to drive systemic improvements
- Take a step back for a macro look at the future state of digital experience
- Grow the creative strategic functions of your business for continuous evolvement
- Participate in guided action planning and create a roadmap for what’s ahead
DESIGN: A 2020+ Customer Experience
Topics to be covered:
- Re/Building your customer personas
- Mapping the customer journey through a changing landscape
- Key applications of design thinking
- User experience for omnichannel environments
- Driving innovation through VoC technologies and customer success metrics
BUILD: Tech Platforms + Fitness
Topics to be covered:
- Understanding CDPs, WCMs and DXPs
- Building the optimal MarTech stack
- Vendor decisioning: effective selection and management solutions
- Transforming to microservices
- Taking the plunge: AI, ML and NLP deployment
OPTIMIZE: Activating Data + Analytics
Topics to be covered:
- Personalization, prediction modeling and attribution for ROI impact
- KPI measurement and management
- Digital behavioral analysis to reduce customer friction
- Balance and alignment of VoC programs cross-enterprise
INTEGRATE: Connecting People, Processes + Platforms with Excellence
Topics to be covered:
- Structuring a CX dream team
- Enterprise adoption: planning and performance measurement
- Conquering silos to create a customer-centric culture
- Application of agile methodologies in digital experience operations
- Engaging a distributed workforce through lean times and rapid change
Featured Speakers
Kristine Dery, PhDResearch Scientist, Center for Information Systems Research (MIT CISR)MIT Sloan School of Management
Benedict EvansTechnology Analyst
Stephanie MehtaEditor-in-ChiefFast Company
Shawn WeemsVice President and Head of Global Digital Content, Merchandising, Localization and AssetsHyatt Hotels Corp.
Connect with digital CX leaders
Master the Digital Mayhem!
Tone down the noise — at DX Summit you will:
- Gain key digital customer experience skills that help you shape your 2021 initiatives
- Learn first hand how Hyatt, Nike, Volkswagen and more run their digital ops
- Get up to speed on the aspirations and realities of AI, Machine Learning and Customer Data Platforms
View the why attend, FAQ and pricing pages for details.
Attendees Rave about DX Summit
95%
Agenda Satisfaction
“Diverse, applicable topics with real-world examples in most sessions.”
99%
Networking Satisfaction
“I love the community and networking with a high-caliber of people.”
85%
Recommendation Rate
“The general feeling is really positive. I’m excited to tell others about DX Summit.”
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Who Should Attend
Digital Customer Experience Executives
Customer Engagement Leadership
Analytics and Optimization Owners