Master the Mayhem!

Conquer the Digital Chaos and Deliver Game-Changing Customer Experiences


October 13-14, 2020


Huntington Beach, CA
In-Person & Online

Unlike many conferences in this space, it's great to find an event full of Fortune 500 leaders looking to change the world.

– Nick Allen, GE Healthcare

DX Summit actually brings together a unique experience. The balanced focus on the many aspects of digitization and their impact on customer journey is what makes this a customer experience conference that cannot be missed.

– Eeshita Grover, Cisco

Digital experience technology continues to evolve rapidly, even if some of the same old tripping points keep re-appearing. Meeting up with other DX pros is a great way to learn from others, and I’m really excited to be teaching again at this year’s summit!

– Tony Byrne, Real Story Group

Wherever you are and whatever you do, someone is thinking about your digital experience - or not. That is what defines great brands from the rest.

– Diane Magers, CXPA

Conference Tracks

INNOVATE: Growth Through Evolution

Identify the next opportunities to evolve as an organization, learn to grow and apply organizational ingenuity that builds revenue streams, revamp as your enterprise DX matures.

Topics to be covered:

  • Strategize for next steps in AI, ML and NLP
  • Engage CX champions and sponsors to drive systemic improvements
  • Take a step back for a macro look at the future state of digital experience
  • Grow the creative strategic functions of your business for continuous evolvement
  • Participate in guided action planning and create a roadmap for what’s ahead

DESIGN: A 2020+ Customer Experience

Design a human-centered digital experience practice, with a holistic focus on your users and their journeys.

Topics to be covered:

  • Re/Building your customer personas
  • Mapping the customer journey through a changing landscape
  • Key applications of design thinking
  • User experience for omnichannel environments
  • Driving innovation through VoC technologies and customer success metrics

BUILD: Tech Platforms + Fitness

Build an omnichannel tech stack that powers the organization to activate new services and growth, and strengthens digital capabilities.

Topics to be covered:

  • Understanding CDPs, WCMs and DXPs
  • Building the optimal MarTech stack
  • Vendor decisioning: effective selection and management solutions
  • Transforming to microservices
  • Taking the plunge: AI, ML and NLP deployment

OPTIMIZE: Activating Data + Analytics

Rev up your DX engine and activate data to deliver new performance results through analytics optimization and DX tuning.

Topics to be covered:

  • Personalization, prediction modeling and attribution for ROI impact
  • KPI measurement and management
  • Digital behavioral analysis to reduce customer friction
  • Balance and alignment of VoC programs cross-enterprise

INTEGRATE: Connecting People, Processes + Platforms with Excellence

Lead championship-quality teams, structure processes more effectively and drive strategic execution with a CX mindset that conquers legacy systems.

Topics to be covered:

  • Structuring a CX dream team
  • Enterprise adoption: planning and performance measurement
  • Conquering silos to create a customer-centric culture
  • Application of agile methodologies in digital experience operations
  • Engaging a distributed workforce through lean times and rapid change

Connect with digital CX leaders


Master the Digital Mayhem!

Tone down the noise — at DX Summit you will:

  • Gain key digital customer experience skills that help you shape your 2021 initiatives
  • Learn first hand how Hyatt, Nike, Volkswagen and more run their digital ops
  • Get up to speed on the aspirations and realities of AI, Machine Learning and Customer Data Platforms

View the why attendFAQ and pricing pages for details.

Attendees Rave about DX Summit


Agenda Satisfaction

“Diverse, applicable topics with real-world examples in most sessions.”


Networking Satisfaction

“I love the community and networking with a high-caliber of people.”


Recommendation Rate

“The general feeling is really positive. I’m excited to tell others about DX Summit.”

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Who Should Attend

Digital Customer Experience Executives

Customer Engagement Leadership

Analytics and Optimization Owners

Hyatt Regency Resort & Spa

Unwind on the Oceanfront at our Huntington Beach hotel

Join Us in Surf City USA!

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