Nov 14-16, 2016
Chicago, IL
Nov 14 -16, 2016
Chicago, IL
Register Today

Discover the strategies, technologies and thought leadership that deliver game-changing digital experiences.

WHEN Nov 14 -16, 2016

WHERE Radisson Blu Aqua Hotel
Chicago, IL

Digital Experience (DX) Summit 2016

CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations and teams that make them a reality.

Don’t miss your opportunity to join this elite community of digital practitioners for a three-day conference (see the agenda) in Chicago filled with education, inspiration, technology demos and networking. See our frequently asked questions, what you’ll learn and why attend pages for more details.

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Conference Highlights

DX Summit 2016 Tracks

Leadership, Vision & Culture
  • Beyond the hype: what it means to be truly customer-centric
  • DX Visionaries: The future of digital customer experience
  • Creating organizational alignment for world-class digital experiences
  • The state of digital transformation: B2C and B2B, Global 500 to SMB
DX Platforms: Acquisition & Maturity
  • State of the Digital Experience Platform market and trend horizons
  • Procurement strategies and evaluation frameworks
  • Roadmapping, team building and case studies of DX project success
  • DX maturity models and benchmarking against your peers
MarTech Strategies & Architectures
  • Parsing the MarTech landscape and building a modern marketing stack
  • Holistic frameworks for scalable, omnichannel personalization
  • Enterprise information strategies and platforms that enable world class digital customer experiences
Data, Insights & Action
  • Understanding scalable, agile experimentation and growth hacking
  • Keys to building a world-class digital analytics practice
  • Enterprise-scale optimization teams, processes and case studies
  • The state and place of predictive analytics for customer intelligence

View the Digital Experience Summit Agenda

Digital Experience Leaders

Scott Brinker

Co-Founder & CTO

ion interactive

ion interactive

Entrepreneurial executive with broad experience at the intersection of technology and marketing, including a strong background in digital marketing, marketing technology, web development, software-as-a-service (SaaS), and product management. Passionate about building agile, high-performance teams to bring to market imaginative products and services. Scott is the creator of and Co-Founder of ion interactive. ion interactive enables digital marketers to produce, manage, and optimize "interactive content" - quizzes, calculators, assessments, configurators, games, and more. Our customers include leading brands such as ADP, Anthem, Dell, DHL, eHealth, General Mills, iContact, Iron Mountain, Paychex, Pearson, and Symantec. Brinker is responsible for overall business management and strategy with two co-founders. He leads product development and technical operations with a team of software engineers, designers, and marketing technologists. He serves as an advocate for interactive content marketing, frequently writing and speaking on this topic via blogs and conferences such as Search Engine Land, SMX, MarketingProfs, Online Marketing Summit, SES, and MediaPost. ion interactive originally started as a boutique web development agency in 1998, serving clients such as Citrix, Office Depot, Siemens, and Yahoo!. In 2007, it launched a new product-centric business and have grown it profitably.

Pierre DeBois

Chief Digital Marketing Strategist

Zimana, LLC


Pierre DeBois is the founder of Zimana, a small business analytics consultancy that reviews data from Web analytics and social media dashboard solutions for profitability improvements in marketing, Web development, and business operations. Zimana has provided services for small and medium businesses from many industries. It has also provided analytic workshops for groups such as Blue1647, a business incubator in the Pilsen neighborhood of Chicago, The Treasurer’s Office of the City of Chicago for the 2014 Small Business Entrepreneur Expo, and at the inaugural CMS Wire DXSummit. Since its establishment in Brooklyn during 2009, Zimana has gained a solid recognition for the information it carries on its social media properties. Zimana’s blog is an AllTop web analytics blog. The Zimana Twitter account @zimanaanalytics was named among the top 100 Twitter accounts for big data by Big Data Republic / PeerIndex #BigData100 in 2013 and by CEOWorld Magazine in 2014. Small Business Trends also named the Zimana Analytics Facebook page among the top small businesses pages to follow. Pierre has also established himself as an analytics and business intelligence writer. He has contributed web analytics articles for The Hub, CMS Wire, All Analytics, IOT Solution Providers and Pitney Bowes Smart Essentials. He has as well as several guest posts for Succeed As Your Own Boss. He is also an associate editor of business book reviews for Small Business Trends. Pierre is the co-author of the book The Entrepreneur Within, Volume 3. Pierre has also been a technical editor for two books by Pearson/Que Publications and an advisor on analytics content for two books, The Facebook Guide to Small Business Marketing by Ramon Ray and God Technology and Us by Marcus Hammonds. He holds a mechanical engineering degree from Prairie View A&M and an MBA from Georgia Tech. His background in business and engineering experience include Ford Motor Co. and Lesco, a minority-owed government logistics contractor.

Cinny Little

Senior Analyst


Cinny serves Customer Insights Professionals. She helps firms strategize, organize, and optimize how they use customer data to derive actionable insights that improve business results. Cinny's research focuses on using customer insights to attract and serve customers, increase customer profitability, and inform product and service development. Cinny is a digital CI expert with 15 years of experience in the unusual combination of insight-based strategy development and execution, customer experience and journeys, and analytics. With both B2B and B2C experience on the client and agency sides, she has led and managed global firms' digital agenda in product management, program management for digital platforms including eCommerce, customer experience and journeys, digital and content marketing, and analytics. Her industry experience includes regulated industries such as health care, life sciences, and financial services, as well as publishing, consulting, and event management. Cinny holds an MBA from the Simmons School of Management and a B.A. from Bowdoin College in English literature. She also holds an M.Mus. from New England Conservatory.

Natalie Petouhoff

Vice President and Principal Analyst

Constellation Research

Constellation Research

Dr. Natalie Petouhoff is Vice President and Principal Analyst at Constellation Research. She is a keynote speaker and researcher in all customer-facing applications, including Social, Mobile, Digital, Listening and Monitoring, Marketing, Commerce, Customer Experience of IoT, Customer Care, Customer Service, and Contact Centers. Clients look for her guidance and perspective, which is always refreshing, paradigm-shifting and innovative. Dr. Natalie was voted one of the top 100 Most Influential Women in the World, as one of the top 50 CRM and Customer Experience Professionals and in the Top 20 for Social and Digital Media Experts. She is often quoted in USA Today, Adage, BusinessWeek, Fast Company and The New York Times. She previously was a management consultant and systems integrator at PwC, a Forrester analyst and chief digital and social media strategist at Weber Shandwick. These roles have helped thousands of clients provide better customer experiences. Her upcoming book, titled "Seven Steps to Prepare Your Company for the Digital Disruption and IoT of Customer Experience", will help companies that want to prepare for and catch the wave of the digital revolution. Her prior books include: “Like My Stuff: Tactics to Monetizing Facebook Engagement”, “People, Process and Technology: How CRM Should be Implemented”, and “Reinventing Your Contact Center: A Manager’s Guide to Successful Multi-Channel.”

View All Speakers

Event Details
Mon, Nov 14, 2016
9:00 - 18:00 Central Time
Tue, Nov 15 - 16, 2016
9:00 - 18:00 Central Time
Radisson Blu Aqua Hotel
221 North Columbus Drive
Chicago, IL 60601 USA
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