Nov 14-16, 2016
Chicago, IL
Nov 14 -16, 2016
Chicago, IL
Register Today

Discover the strategies, technologies and thought leadership that deliver game-changing digital experiences.

WHEN Nov 14 -16, 2016

WHERE Radisson Blu Aqua Hotel
Chicago, IL

Digital Experience (DX) Summit 2016

CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations and teams that make them a reality.

Don’t miss your opportunity to join this elite community of digital practitioners for a three-day conference (see the agenda) in Chicago filled with education, inspiration, technology demos and networking. See our frequently asked questions, what you’ll learn and why attend pages for more details.

You need to deliver smarter, personalized customer experiences, and you need the right models, processes, tools and culture to deliver them fast. With more than 15 years of market experience, CMSWire and DX Summit leadership understand the evolving DX landscape, and we want to share that knowledge with you.

Register for DX Summit Today

2015 Conference Highlights

DX Summit 2016 Tracks

Leadership, Vision & Culture
  • Beyond the hype: what it means to be truly customer-centric
  • DX Visionaries: The future of digital customer experience
  • Creating organizational alignment for world-class digital experiences
  • The state of digital transformation: B2C and B2B, Global 500 to SMB
DX Platforms: Acquisition & Maturity
  • State of the Digital Experience Platform market and trend horizons
  • Procurement strategies and evaluation frameworks
  • Roadmapping, team building and case studies of DX project success
  • DX maturity models and benchmarking against your peers
MarTech Strategies & Architectures
  • Parsing the MarTech landscape and building a modern marketing stack
  • Holistic frameworks for scalable, omnichannel personalization
  • Enterprise information strategies and platforms that enable world class digital customer experiences
Data, Insights & Action
  • Understanding scalable, agile experimentation and growth hacking
  • Keys to building a world-class digital analytics practice
  • Enterprise-scale optimization teams, processes and case studies
  • The state and place of predictive analytics for customer intelligence

View the Digital Experience Summit Agenda

Digital Experience Leaders

Scott Brinker

Co-Founder & CTO

ion interactive

ion interactive

Entrepreneurial executive with broad experience at the intersection of technology and marketing, including a strong background in digital marketing, marketing technology, web development, software-as-a-service (SaaS), and product management. Passionate about building agile, high-performance teams to bring to market imaginative products and services. Scott is the creator of and Co-Founder of ion interactive. ion interactive enables digital marketers to produce, manage, and optimize "interactive content" - quizzes, calculators, assessments, configurators, games, and more. Our customers include leading brands such as ADP, Anthem, Dell, DHL, eHealth, General Mills, iContact, Iron Mountain, Paychex, Pearson, and Symantec. Brinker is responsible for overall business management and strategy with two co-founders. He leads product development and technical operations with a team of software engineers, designers, and marketing technologists. He serves as an advocate for interactive content marketing, frequently writing and speaking on this topic via blogs and conferences such as Search Engine Land, SMX, MarketingProfs, Online Marketing Summit, SES, and MediaPost. ion interactive originally started as a boutique web development agency in 1998, serving clients such as Citrix, Office Depot, Siemens, and Yahoo!. In 2007, it launched a new product-centric business and have grown it profitably.

Pierre DeBois

Chief Digital Marketing Strategist

Zimana, LLC


Pierre DeBois is the founder of Zimana, a small business analytics consultancy that reviews data from Web analytics and social media dashboard solutions for profitability improvements in marketing, Web development, and business operations. Zimana has provided services for small and medium businesses from many industries. It has also provided analytic workshops for groups such as Blue1647, a business incubator in the Pilsen neighborhood of Chicago, The Treasurer’s Office of the City of Chicago for the 2014 Small Business Entrepreneur Expo, and at the inaugural CMS Wire DXSummit. Since its establishment in Brooklyn during 2009, Zimana has gained a solid recognition for the information it carries on its social media properties. Zimana’s blog is an AllTop web analytics blog. The Zimana Twitter account @zimanaanalytics was named among the top 100 Twitter accounts for big data by Big Data Republic / PeerIndex #BigData100 in 2013 and by CEOWorld Magazine in 2014. Small Business Trends also named the Zimana Analytics Facebook page among the top small businesses pages to follow. Pierre has also established himself as an analytics and business intelligence writer. He has contributed web analytics articles for The Hub, CMS Wire, All Analytics, IOT Solution Providers and Pitney Bowes Smart Essentials. He has as well as several guest posts for Succeed As Your Own Boss. He is also an associate editor of business book reviews for Small Business Trends. Pierre is the co-author of the book The Entrepreneur Within, Volume 3. Pierre has also been a technical editor for two books by Pearson/Que Publications and an advisor on analytics content for two books, The Facebook Guide to Small Business Marketing by Ramon Ray and God Technology and Us by Marcus Hammonds. He holds a mechanical engineering degree from Prairie View A&M and an MBA from Georgia Tech. His background in business and engineering experience include Ford Motor Co. and Lesco, a minority-owed government logistics contractor.

Diane Magers

Office of the Customer



Diane Magers has more than 20 years of building and growing CX focus. Diane’s demonstrated leadership abilities helps organizations design and execute strategies to drive customer obsession with targeted business results. Currently with AT&T, she is building and executing programs to drive change in their culture, systematically embed CX, and strategically drive CX innovation. In 2011, she founded Customer Experience Catalysts, a thought leadership and consultancy practice helping brands identify and optimize their opportunities to engage customers and associates. She developed and led Customer Engagement, Customer Strategy and Business Transformation projects at Sysco and brings experience in tactical and strategic execution in customer experience and engagement, sales and marketing and customer care with complex organizations for measurable business results.

Brian Solis

Principal Analyst

Altimeter @ Prophet

Altimeter Group

Brian Solis is Principal Analyst at Altimeter, a Prophet company. Solis studies the effects of disruptive technology on business and society. He has a very special ability to humanize all of these incredible trends to help us see how technology and people are changing and what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation, innovation and experience. Brian has authored several best-selling books. His latest book "X: The Experience When Business Meets Design,” explores the intersection of where business meets design to create engaging and meaningful customer experiences. His previous books include, "What’s the Future of Business," which explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. Prior to WTF, he published "The End of Business as Usual," which was named as a Top 10 Business Book by Publisher’s Weekly. EOB examines the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to "End of Business," Solis released "Engage," which is regarded as the industry reference guide for businesses to market, sell and service in the social web. He is a regular contributor to leading business and industry publications including Advertising Age, Forbes, Wired, VentureBeat, among others. Brian is also an official LinkedIn Influencer with over 500,000 people on Linkedin, Twitter and Facebook. CRM Magazine named Brian as an influential leader of 2010 and was the recipient of an Authority of the Year award by SoftwareAdvice in 2011.

View All Speakers

Event Details
Mon, Nov 14, 2016
9:00 - 18:00 Central Time
Tue, Nov 15 - 16, 2016
9:00 - 18:00 Central Time
Radisson Blu Aqua Hotel
221 North Columbus Drive
Chicago, IL 60601 USA
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