Tony is founder of the only exclusively "buy-side" technology analyst firm in the world. Real Story Group works only for you, the tech customer, and that means we keep it real.
Tony has a personal passion for helping large enterprises make sound strategic decisions, based on solid research, that will set them up for long-term success. He’s co-author if "The Right Way to Select Technology" (Rosenfeld Media).
Thursday, August 18
US/Eastern from 11 :00 AM to 11 :30 AM ( 30 mins )
[Welcome and Keynote Address] Marketing Ops Leadership for a Changing MarTech World
Amid a rapidly changing world of MarTech, the practice of marketing operations holds promise to apply structure over chaos. But not everyone agrees on best practices for marketing operations, and within large enterprises especially, marketing ops leaders and teams can become hopelessly stretched by competing demands.
Join Real Story Group founder Tony Byrne as he briefly lays out some marketing ops lessons and patterns shared by RSG’s MarTech Stack Leadership Council. Tony will then interview a council member who leads a marketing ops team at a global hospitality firm to find out how they are addressing the challenge.
Amid a swirl of competing cross-currents, some marketing ops patterns are emerging. Come find out what they are.
Engage today's top digital customer experience executives.https://connect.simplermedia.com/contact-us/