Tony Byrne

Founder & CEO

Real Story Group

In 2001, Tony Byrne founded Real Story Group (formerly CMS Watch), setting out to create a new kind of research and advisory firm, one that works only for enterprise technology customers who want the real story about digital marketing and customer experience technologies. Real Story Group’s research has become known for its technical depth, toughness and absolute neutrality. RSG now helps large enterprises make critical decisions about their omnichannel stacks.

TONY'S SESSIONS

Wednesday, October 21

US/Eastern from 1 :35 PM to 2 :00 PM ( 25 mins )

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Future-Proof Your DX Tech Stack

The current decade was already seeing a shift in enterprise priorities as digital experience teams focused on customer-centric strategies and tech stack leaders evolved investment strategies to adapt. The current pandemic has only accelerated this transition. Join Real Story Group founder Tony Byrne for a research-based analysis of how evolving strategies are likely to impact the future of your DX technology stack, and come away with a target reference model to guide your future decision-making.

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Tony Byrne

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Tony Byrne

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