Todd Unger

Chief Experience Officer, SVP Physician Engagement
American Medical Association

Todd Unger is the Chief Experience Officer and SVP, Physician Engagement at the AMA, leading membership, marketing and organization-wide digital efforts. A transformational digital executive, Unger’s experience places him at the nexus of e-commerce, content, technology, product development and marketing. 

Unger joined the AMA in February 2017 after leading a highly successful digital transformation at Daily Racing Form, horse racing’s premier media and gaming platform. As DRF’s Chief Digital Officer and CMO, he rapidly innovated customer-driven product offerings, expanded its e-commerce business focused on premium data and content subscriptions, launched DRF Bets, an online wagering platform, and developed new partner marketing platforms for racing and breeding. 

Prior to Daily Racing Form, Unger served as general manager of 4 major digital media properties spanning pure-play, publishing, cable television and video gaming, in both corporate and start-up environments. He was a pioneer in the Local online space, building Digital City/AOL Local into the country’s leading online city guide and led digital organizations at Lifetime Television, Time4 Media (a former division of Time Inc., with 19 high-profile enthusiast sites) and Major League Gaming. 

Prior to his digital career, Unger spent a decade in brand management and advertising at Procter & Gamble and Leo Burnett, where he worked to build brands in consumer products, automotive and electronics categories, including pioneering an entirely new consumer products category with the launch of GladWare Plastic Containers. 

He graduated from Miami University and holds an MBA from Harvard Business School.

 

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American Medical Association   

Session

CXO Perspective: Inside the AMA’s Prescription for 3x Growth

Get the CXO’s inside perspective on the American Medical Association’s (AMA) digital reboot. Todd Unger has been driving digital transformations for 20 years. Now, as the AMA’s Chief Experience Officer he’s undertaking a fundamental rethink of the AMA’s customer experience and digital transformation strategy.

In this keynote presentation Todd will provide an inside look at the AMA’s digital makeover, starting with a pivotal data-driven paradigm shift that unleashed an array of customer experience insights, a new plan to “market the experience” to current and prospective members and an impressive 3x growth trajectory.

Wednesday, November 14, 2018

14:30 to 15:00

Leadership, Teams & Transformation

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