Friday, October 29
US/Eastern from 11 :35 AM to 12 :05 PM ( 30 mins )
[Breakout] Build Trusted Digital Experiences with Modern Customer Identity
Today, organizations’ survival hinges on the digital customer experience. That sounds simple but is complex in practice. A customer could mean a consumer, a business, or a partner and experiences exist on websites, apps, in-store visits, your help desk, phones, APIs, and more.
On the flip side, customers demand simplicity. They want whatever they want, whenever they want it, wherever in the world they are, on whichever device they happen to be closest to. They want their experiences to be hyper-relevant to them, and simultaneously, they want to know their data is safe and secure.
To do this, companies are scrambling to create a “360-degree view.” How can we organize customer information across technology on the back end to create a seamless, secure experience on the front end? Identity is foundational for achieving that single view, allowing businesses to drive the right digital touch points across the customer journey.
In this session you will learn:
Engage today's top digital customer experience executives.Learn More