Chief Marketing Officer
Simone Grapini-Goodman is a Marketing executive with a deep, versatile background - from Fortune 10 to academia, nonprofit and early-stage companies.
She has devoted her career to improving the health of Americans through access to quality health care. She has done this at the health care services/delivery level, while at Optum, and on the benefits side, with United Healthcare’s Medicaid business. She also served as Vice President of Academic Strategic Partnerships while at Optum, to accelerate the translation of academic applied research into new products and curate the next generation of health care leaders. Additionally, she consulted for nonprofit causes, including the University of North Carolina's Rapidly Emerging Antiviral Drug Discovery Initiative (READDI), and University and Industry Demonstration Partnership (UIDP) professional association. She is now Chief Marketing Officer at DiRx (“direct” + “rx”), an early-stage digital pharmacy platform enabling medication access and affordability.
Simone holds an MBA from University of Maryland and an undergraduate degree from Texas A&M. She also studied in France and Ireland, and has completed professional development courses at Yale, Duke and Wharton. She lives with her husband, two daughters and (always) a dog in Chapel Hill, North Carolina
Wednesday, August 17
US/Eastern from 1 :35 PM to 2 :00 PM ( 25 mins )
[Case Study] DiRx’s Digital Journey to Provide Affordable Medication
As a new player in a competitive market, online pharmacy DiRx needed to win over customers from its larger competitors. By leveraging digital experience analytics to better understand and help acquire new customers, DiRx has revolutionized the way customers are engaging with their pharmacies. Attend this session to learn:
- The three pillars of outstanding digital customer experience and how to align organizational goals around them
- Digital experience best practices throughout the customer lifecycle
- How DiRx is using digital experience analytics to increase customer acquisition, satisfaction and loyalty