Speaker

Shafqat Islam

Shafqat Islam

General Manager
Optimizely
Shafqat Islam was the co-founder and CEO of Welcome, the leading marketing orchestration platform and Gartner Leader 5 years running. In 2021, Welcome was acquired by Optimizely, the leading digital experience platform provider that serves marketers and growth leaders at more than 9,000 brands across the globe. Since its acquisition, Shafqat has continued to oversee the development of Welcome and its integration within Optimizely to ensure marketers have a best-in-class solution to plan, create, deliver and optimize campaigns and content through a single end-to-end solution. As an immigrant founder, Shafqat is originally from Bangladesh, born in Thailand, raised in Switzerland, and now lives in New York. He believes anyone can build a great company regardless of background or location.
SHAFQAT'S SESSIONS

Thursday, October 27

US/Eastern from 11 :30 AM to 11 :55 AM ( 25 mins )

[Main Stage Keynote] “Fail Fast:” Using Experimentation to Drive Better Content Experiences, Faster

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