Shafqat Islam

General Manager

Optimizely

Shafqat Islam was the co-founder and CEO of Welcome, the leading marketing orchestration platform and Gartner Leader 5 years running. In 2021, Welcome was acquired by Optimizely, the leading digital experience platform provider that serves marketers and growth leaders at more than 9,000 brands across the globe.

Since its acquisition, Shafqat has continued to oversee the development of Welcome and its integration within Optimizely to ensure marketers have a best-in-class solution to plan, create, deliver and optimize campaigns and content through a single end-to-end solution.

As an immigrant founder, Shafqat is originally from Bangladesh, born in Thailand, raised in Switzerland, and now lives in New York. He believes anyone can build a great company regardless of background or location.

SHAFQAT'S SESSIONS

Thursday, October 27

US/Eastern from 11 :30 AM to 11 :55 AM ( 25 mins )

WATCH NOW

[Main Stage Keynote] “Fail Fast:” Using Experimentation to Drive Better Content Experiences, Faster

Did you know that 65% of marketers can’t quantitatively show the impact of their marketing? It's not uncommon to rely on guesswork in your marketing: You think you know what topics resonate best with your audience, but you don’t know for sure. You have some ideas for improving the customer experience, but you’re not sure what would be most effective. Testing your ideas can help you get the data you need to confidently make decisions about what content to create next, and demonstrate the impact of your work. But how do you know where to begin? This session will reveal how to set experiment-level goals for your content that impact key business outcomes, experimentation best practices, and how to foster a culture of experimentation so you can find and deliver the right content experiences, faster.

Speaker

Shafqat Islam

Sponsored By

View More Speakers...

Want to Sponsor?