A highly regarded speaker at industry conferences, he served as a member of the DMA’s iDirect Council and was previously Co-Vice Chair of the DMA’s Search Engine Marketing Council while acting as an advisory Board Member for DMA Annual Conference. B2B magazine recognized Scott as a “Who’s Who”. Marketing accomplishments include achieving substantial brand awareness while driving multi-channel leads via websites, blogs, telemarketing, advertising, search, email marketing, webinars, trade shows and partnerships.
Building the right digital experience platform is an integral part of delivering a successful customer experience. Doing so can help you to increase customer loyalty, drive revenue and boost customer lifetime value. Identify the key components of digital experience success and score your platform and strategy against best in class examples with actionable tips and best practices for getting to know your customer, gaining stakeholder alignment and buy in for your customer experience initiative, how to build the right technology platform and how to calculate your ROI.
Monday, November 12, 2018
13:00 to 13:45
Engage today's top digital customer experience executives.Learn More