Sav Khetan

We all know that creating customer experiences is important. But incremental efforts to bridge the gulf between customer expectations and organizations' ability to meet them means that we are steadily and inexorably falling behind. What’s needed is a disruptive transformation that goes beyond making sure that the customer journey is smooth, and instead, invests in next-generation experiences that build movements, transformation relationships, and result in exponential growth. We'll share what it takes to systematically build a strategy, leadership, and culture that keeps customers at the center of everything that every employee does every single day.

The times (in data and customer experience), they are a’changing. As such, it's important to take a step back and home in on which areas of your customer data strategy are changing like privacy, identity, ML, and data deprecation.

Join Sav Khetan, Head of Product Strategy at Tealium, as he explores each of these categories, current market trends impacting your strategy, and how to stay ahead of the game in 2021.

After this session, you'll be able to:

• Leverage the power your customer data to create a more connected customer experience

• Understand key changes ahead with privacy, identity, ML, and data deprecation so you can prepare and pivot

• Prepare a robust data strategy to ensure ultimate business success in the year ahead