Sarah Kimmel

VP of Research

Simpler Media Group (CMSWire & Reworked)

As vice president of research, Sarah holds overall responsibility for CMSWire INSIGHTS and Reworked INSIGHTS research design and implementation. She leads the internal and client-driven research practice in the areas of customer experience, marketing leadership, customer data management, employee experience, digital workplace, learning and development and modern HR leadership. Sarah has 20+ years of experience designing and communicating original research across a broad range of technology, HR and L&D topics. Prior to her current role, Sarah led the research division at Human Capital Media for 8 years, overseeing the LearningElite benchmarking program and all in-house and custom research for Chief Learning Officer and Workforce brands.

SARAH'S SESSIONS

Wednesday, October 21

US/Eastern from 11 :05 AM to 11 :10 AM ( 5 mins )

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CMSWire's 2021 State of Digital CX Report

Join Siobhan Fagan, Managing Editor and Sarah Kimmel, VP of Research, as they present emerging trends and key takeaways from our 6th annual State of the Digital Customer Experience Report, including:

Impacts on DCX from the pandemic: increased scaling of digital engagement and tightening budgets
Increasing use of personalization
Broad focus on customer journey for DCX professionals
A shift in the perceived impact of AI
State of the DCX toolkit

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Main Stage

INNOVATE: Growth through Evolution

Thursday, May 27

US/Eastern from 12 :15 PM to 12 :40 PM ( 25 mins )

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[Panel] A Perfect Match: Customer, Business and Technology in Alignment

Enabling a seamless customer journey is the holy grail of a modern DX stack. To produce that external experience, organizations must first align their internal operations, overcome silos and effectively collaborate across departments to select, build and execute using the right tech. In this discussion, panelists will share how they’ve aligned business needs and tech selection, how they’ve operationalized customer centricity, and the outcomes in customer experience and agility that are proving successful in their enterprises.

Speaker

Sarah Kimmel

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