Thursday, July 29
US/Eastern from 1 :15 PM to 1 :40 PM ( 25 mins )
[Breakout] Beyond the Cookie: Personalization for 2022
While the Beatles were not talking about customer journeys, “It’s a long and winding road” feels like an apt description of the complexity of customer journeys today. Add in the fact that mechanisms we use to identify and understand customers (i.e. cookies) are disappearing rapidly, and the complexity compounds.
BlueConic’s Director of Product Marketing, Sam Ngo will discuss how you can get beyond the cookie and to the heart of what personalization means today.
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