Thursday, February 25
US/Eastern from 11 :00 AM to 11 :35 AM ( 35 mins )
The Identity Loyalty Imperative: Understanding How to Create True Loyalty
In this opening keynote address, Americus Reed discusses the “Identity Loyalty Imperative” - the business case for customer relationships that create deeply emotional and lifelong connections with customers, by internalizing your product, brand, service, or organization as part of who they are.
Reed will describe how to create identity loyalty from scratch. How to monitor and nurture it over time and how to make sure that the brand can, through word of mouth and advocacy, create a community of fierce loyalists who will protect the brand, defend it and do its marketing for free.
The concept of Identity Loyalty is a powerful tool to utilize the psychology of affiliation, tribalism, and belonging to create a connection that becomes virtually impossible to sever.
In this keynote you will:
Main Stage
Thursday, February 25
US/Eastern from 12 :25 PM to 12 :50 PM ( 25 mins )
Validated Design: Increasing Customer Activity through Effectively Leveraged Insights
Do you have the keys to drive your customer’s digital behavior? With data in hand, businesses require a well thought out design for understanding and acting on the data. Companies who knew how to leverage customer data in 2020 had an upper hand in surviving an economically tumultuous year, by not just responding to data, but driving customer activity based upon it. With a global recession anticipated to last through 2022, according to the World Economic Forum, businesses who re-up their customer journeys using customer activity data effectively will have an upper hand in thriving through the recovery.
In this discussion, panelists will share:
Main Stage