1 :35 PM to 2 :00 PM ( 25 mins )
Discovering Consumer Journeys in the New Digital World (*All Times EDT)
As Covid-19 hit, this billion-dollar CPG business experienced a hit themselves, to their pets business. Consumers relinquished beloved pets, retailers shuttered, and Direct to Consumer became the business; sole sales channel, disrupting relationships with consumers, distributors and suppliers.
In this presentation and live Q&A, we explore their fast adaptation, how they leveraged their digital ventures to build new journeys, and the keys behind their successful business continuity.
DESIGN: A 2020+ Customer Experience
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