Peter Fogelsanger

Global Head of Partnerships

Contentstack

Peter is a marketing technologist and product evangelist. At Contentstack, Peter is the Global Head for Partnerships leading the Catalysts program.
Formerly, Peter was a VP of Partner Engagement at Thunderhead, an omni-channel customer journey and personalization platform. He led the enablement for Salesforce Marketing Cloud - Interaction Studio, helping to drive more than $50M in ARR in 24 months.
Prior to Thunderhead, Peter spent 8 years working with content management software including Sitecore and SDL. Earlier, Peter spent more than 10 years with digital agencies helping clients improve results through web technology and e-business. Major clients have included FedEx, Charles Schwab, Humana, Duke Energy, TD Bank, Stanley Black & Decker, Nasdaq, Marriott, and the Veterans Administration.

PETER'S SESSIONS

Thursday, July 29

US/Eastern from 11 :45 AM to 12 :10 PM ( 25 mins )

WATCH NOW

[Main Stage] Agile Omnichannel Personalization: Myth or Reality?

Deciding whether to start - or keep - investing into personalization? Research shows most businesses find it hard to say no - and yet, it’s an uphill battle to implement, and see returns from personalization initiatives. Even farther out of reach is achieving omnichannel speed and enterprise scale.

Fortunately, the enterprise technology market leveraging microservices, API, cloud and headless (MACH) is adapting quickly to suit the omnichannel customer - and the busy teams that cater to them. MACH Alliance trailblazers Contentstack, Uniform and EPAM teamed up to prove it. In less than a business quarter, we stood up a fully functioning omnichannel customer journey that’s personalized from beginning to end.

So, can you master omnichannel personalization in 12 weeks or less? In this session, we’ll tell you how we did it, what we learned, and why you can do it too - and succeed.

Speaker

Peter Fogelsanger

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