Pamela Della Motta

Director of Product, Marketing Technology
The New York Times

Pamela Della Motta built her career in Marketing specifically in the area of Marketing Operations. She joined The New York Times in 2013 as a manager in Marketing Operations which presented to her the unique position to learn all about the technology ecosystem that supported marketing campaign execution, it’s complexities and opportunities to modernize. Also in this role she took the initiative to intimately understand the critical part big data plays in the everyday operations of marketing. At a time when new marketing technology was being aggressively invested, Pamela identified an opportunity to rationalize the marketing technology stack by surfacing gaps and redundancies within the stack and shining a spotlight in the technology and data silos that existed.

She transitioned to a product management role within the Technology organization earlier this year where she manages a team of product managers focused on overseeing a MarTech product portfolio consisting of marketing tools like marketing automation, CDP’s, web content management systems, microservices for marketing data and A/B testing platforms. It is in this role that she discovered her team was in an unique position to bridge the cultural divide between the marketing and technology organizations and is working with colleagues in both marketing and technology towards enabling these two organizations to work even better together.

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The New York Times   

Session

Enhance Customer Experience Through an Agile Approach to Marketing Technology

As marketing professionals purchase more and more marketing technology to solve their many pain points, a disjointed customer experience could arise due to the siloed nature of these tools. An improved customer experience could be brought about by using the Agile approach in implementing marketing technology. Maximize your investments and ensure a consistent experience in your customers’ journey with cross-team collaboration and product management, as well as a tech stack audit. Learn how The New York Times is bridging the divide between the marketing and technology organizations.

Wednesday, November 14, 2018

11:00 to 12:00

Leadership, Teams & Transformation

Building the Next Generation Digital Teams: Agile, High Performing and Hybrid?

A classic set of cultural, budgetary and priority conflicts have long existed between the marketing and IT departments. As the CMO has taken on more ownership of customer facing digital experiences, new forms of digital teams have emerged. This lively discussion will examine perspectives on how to design the modern digital experience team, including perspectives from The New York Times, National Bank of Canada, Comcast and Bank of America who are all undertaking significant digital and digital transformation initiatives.

Tuesday, November 13, 2018

13:00 to 13:45

Leadership, Teams & Transformation

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