Nicole Kealey

In this opening keynote address, Americus Reed discusses the “Identity Loyalty Imperative” - the business case for customer relationships that create deeply emotional and lifelong connections with customers, by internalizing your product, brand, service, or organization as part of who they are. 

Reed will describe how to create identity loyalty from scratch. How to monitor and nurture it over time and how to make sure that the brand can, through word of mouth and advocacy, create a community of fierce loyalists who will protect the brand, defend it and do its marketing for free.

The concept of Identity Loyalty is a powerful tool to utilize the psychology of affiliation, tribalism, and belonging to create a connection that becomes virtually impossible to sever. 

In this keynote you will:

• Hear Reed describe the process of creating “Identity Loyalty”
• Consider brand identity and consumerism as it applies to building customer trust at any stage of the customer lifecycle
• Discover ways to make your product, service or organization more resilient

Opening keynote by Dr. Rana el Kaliouby, Deputy CEO at Smart Eye. Rana will share the possibility of AI to redefine our customers’ relationships with technology, to truly make their digital experiences emotional, inclusive, and more human. The keynote will give a moonshot look of how technology is, and will be, capable of connecting us as humans, thus transforming how we interact with each other. Rana will share this vision in a concrete way that connects each future vision to today’s capabilities, and will address the business case for making the leap to Emotion AI (and what exactly it is), and other innovative technology — that can drive progress in industry and progress in human connection through digital technologies.

Attendees will start a day that is focused on culture, insights, experimentation, and finding the ROI of these, with this keynote that is both visionary and real, that is both futuristic and providing tangible (and intentional) business takeaways that can be applied today.