Meg Walsh drives the content strategy, structure and governance that fuel Hilton Worldwide’s digital experiences. A self-proclaimed content management nerd, she spends her days figuring out answers to content structure, management and distribution challenges. Her goal is to encourage others to embrace technology, design and define positive content author experiences and deploy efficient content delivery process and practice. Before joining Hilton Worldwide, she built strong relationships and positive reputation for teamwork, creativity and problem solving on teams at IBM, the American Society of Clinical Oncology and Marriott International.
There is lots of talk about making content reusable and driving cross-channel customer experiences, but doing it at all, let alone well, is really hard. One critical layer in a multi-channel strategy is content – how its staffed, sourced, managed, published and measured. Multi-channel content requires intentional people, process and technology changes. Learn in this session critical decisions and steps needed to prepare a content organization for true multi-channel publishing.
Tuesday, November 13, 2018
14:00 to 15:00
Engage today's top digital customer experience executives.Learn More