Speaker

Matt Parisi

Director of Product Marketing

Tealium

Matt Parisi is the Director of Product Marketing at Tealium. He has over 15 years of strategic marketing experience across both traditional and digital marketing channels. His experience spans industries working both at consultancies and client-side.

MATT'S SESSIONS

Thursday, August 18

US/Eastern from 11 :35 AM to 12 :00 PM ( 25 mins )

[Main Stage Keynote] Switching to a First-Party Data Strategy in the Third-Party Cookie Apocalypse

Storm clouds are on the horizon when it comes to how to successfully and securely leverage the power of customer data. What are marketers to do when third-party cookies are no more? First-party data to the rescue! Join Tealium’s Director of Product Marketing, Matt Parisi, in this lively discussion and learn how to:

Apply 3 key mandates to your CX initiative
Shift your data strategy from third-party to first-party
Leverage key MarTech to power more comprehensive marketing campaign

Sponsored By

Breakout

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