Matt Gardner

Digital Industry Advisor
SAP

Matt Gardner is a Digital Industry Advisor at SAP. He will be speaking at DX Summit 2018 on Nov 12-14, 2018 in Chicago.

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SAP   

Session

Workshop: Game Changers for Omni-Channel Intelligent Marketing and Commerce

Commerce and marketing are closely intertwined functions and processes with common business goals. They have two main initiatives: connecting and engaging with audiences to optimize the brand experience and to increase customer conversions. This workshop will give you hands-on experience, fresh strategies and proven methods to improving personalization and business intelligence in today’s competitive, digital economy. Learn to develop the right customer-centric strategy, build a business roadmap and strategy and execute your transformational journey. Personalize commerce with digital storefront navigation and an integrated services approach that can be leveraged as part of your marketing operational model.

Monday, November 12, 2018

8:30 to 10:30

Platforms, Stacks & Operational Success

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