Mark Nardone

Do you have the keys to drive your customer’s digital behavior? With data in hand, businesses require a well-designed plan to activate insights from data and increase customer activity. Organizations that were prepared to leverage customer data in 2020 had an upper hand in surviving an economically tumultuous year. With the World Economic Forum anticipating the global recession will last through 2022, businesses who re-up their customer journeys using customer activity data effectively will have an upper hand in thriving through the recovery.

In this discussion, panelists will share:

• How their data activation methods succeeded in supporting their success in 2020
• How the last year changed the customer journey and the critical role that Voice of the Customer programs played in providing real, actionable insights
• The business and economic trends they’re monitoring as potential customer activity influencers 
• How leveraging customer data effectively helped them change on a dime to meet customers where they were at

*This session first aired on February 25, 2021.