Lisa Loftis
Principal Product Marketing Manager
SAS
Lisa Loftis a Principal on the SAS CI team is a CRM, CX, and BI expert with 30+ years of experience assisting organizations with customer strategy. She has worked with numerous large organizations in North America, South America, Europe, and the United Kingdom on all aspects of successful data governance, BI and CRM. She specializes in combining technology necessary to support CX and BI business strategies with organizational structures, executive leadership, and cultural factors required to migrate an organization toward effective implementation of customer strategies. Industries include Banking, Investment, Insurance, Telecommunications, Retail, Utilities, Entertainment, Manufacturing and Distribution, and Pharmaceutical, Health Care and Automotive Roadside Assistance. Lisa speaks frequently at national and international conferences, and has co-authored the book Building the Customer-Centric Enterprise, (John Wiley & Sons, 2001).
LISA'S SESSIONS
Wednesday, February 16
US/Eastern from 12 :15 PM to 12 :40 PM ( 25 mins )
[Breakout] Where First-Party Data Goes, Tech Must Follow
It’s a perfect storm for marketers: digital/physical engagement models vs. the rising tide of digital privacy. This new engagement model requires marketers to recognize customers and understand their behavior across digital channels more expansively than ever before. The continuing onslaught of privacy announcements seem to impede the ability to collect and use the very data marketers need to understand digital behavior and tune reactions. Learn why marketers must lessen their dependence on third-party cookies and prioritize the collection, use, and protection – of first-party data.
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