Karen Van Kirk

Vice President, Viewer Experience
Hulu

Karen Van Kirk is the Vice President of Viewer Experience for Hulu, where she leads the team delivering customer support to Hulu’s viewers. She has had roles in Corporate Strategy, Product Management, Operations and Project Management with technology companies large and small over the course of her career. Prior to Hulu, Karen was the Director of Business Operations for the QuickBooks Payments business within Intuit. She has also been the Founder and Executive Director of a nonprofit organization and a small business owner. Karen holds a B.A. from U.C. Berkeley and an M.S. in Management from the M.I.T. Sloan School of Management.

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Session

Keynote: At Hulu, It’s Called “Viewer Experience”

Over the past year and a half, Hulu has layered live TV top of its enormous premium on-demand library, added 10 Emmy awards to its name and surpassed 20 million subscribers. In addition, they’ve scaled their team of Viewer Experience Advocates (and TV enthusiasts) to support and delight the ever-expanding customer base. What’s the secret sauce? See how Hulu’s viewer-centric values serve to optimize, personalize and ultimately make each touchpoint within the viewer’s journey more meaningful and impactful.

Tuesday, November 13, 2018

16:45 to 17:15

Analytics, Personalization & Optimization

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