Joel Ring

VP/GD Data & Analytics
Digitas

As part of the Data & Analytics team at Digitas, Joel helps craft the strategy for leveraging data to create more value for customers.

Joel Ring comes from the insurance broker HUB International, where he spent the past two years delivering the company’s digital transformation project and building out the analytics and marketing technology stack.

He has spent over 18 years total in the digital analytics field, and originally created and managed the web analytics team for Best Buy. He’s also partnered with companies to get the most out of their digital data, including Allstate, AIG, FedEx, Chrysler, Medtronic, Chico’s and many others.

As an expert in digital analytics, he has spoken at many conferences and was recently the chair of the Chicago chapter of the Digital Analytics Association.

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Digitas   

Session

Using A Data Driven Approach to Plan Customer Experiences

TruStage, the direct-to-consumer brand of CUNA Mutual Group, recognized an opportunity to expand its reach to help even more consumers take control of building financial stability and protecting what matters most. That required TruStage to focus on expanding its media mix to reach a younger audience through a diversified and personalized data and connections strategy, creating experiences leading to conversion, retention, and engagement. Learn how TruStage created an enriched behavioral analysis of their prioritized segments and used this to inform the planning of experiences, cross channel journeys and messaging.

Wednesday, November 14, 2018

13:00 to 14:00

Analytics, Personalization & Optimization

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