Jill Grozalsky

Product Marketing Director

Sitecore

Jill Grozalsky is an award-winning digital marketer and former Sitecore Strategy MVP with an expertise in personalization, user segmentation, testing, and comprehensive marketing strategies. As a Product Marketing Director at Sitecore, Jill is responsible for helping to bring products from concept to commercialization - communicating feature value and use cases for Sitecore’s core platform. Previously Jill served as Director of Digital Strategy at Brainjocks, overseeing both the strategy and creative teams to deliver the best customer-centric experiences possible and helping clients develop digital roadmaps and marketing programs aimed at achieving near-term results and long-term growth.

JILL'S SESSIONS

Thursday, May 27

US/Eastern from 1 :15 PM to 1 :40 PM ( 25 mins )

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[Breakout] End-to-End Solutions for Agile and Scalable CX Delivery

In 2020, the marketing technology landscape grew by 13.6% with a total of 8,000 martech solutions available on the market. Digital experience management is the second fastest growing category and will only continue to expand in 2021 and beyond. With so many solutions, there are two primary questions - exactly what technology is needed and how do you use technology efficiently to enable agility across content and marketing teams? This session will focus on the foundational technology needs brands have in order to not just meet customer expectations, but evolve quickly alongside them.

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Jill Grozalsky

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