Jay Nadboralski

Director, Channel and Customer Analytics
CUNA Mutual Group

Jay Nadboralski is a Director, Channel and Customer Analytics with TruStage, the direct-to-consumer brand of CUNA Mutual Group. In this role he is responsible for optimizing channel sales and processes through advanced analytic techniques.

Nadboralski joined CUNA Mutual Group in 2010 as a Direct Marketing Analytics Manager. He’s also held positions as Manager, Marketing Analytics and Sr. Manager, Channel and Customer Analytics.

Nadboralski has been a Values in Practice award finalist for his TruStage direct mail program optimization ideas. He’s also won several TruAwards for his work within the call center and website, providing insights based upon member interaction data.

Prior to joining CUNA Mutual Group, Nadboralski held positions at W.W. Grainger. His roles ranged from Marketing Statistician, Business Continuous Improvement Manager and Sr. Analytics Manager. During that time, he excelled at translating customer data into actionable marketing strategies.

Nadboralski graduated from UW Whitewater with a MBA and BBA in Economics. He also holds a black belt in lean/six sigma.

Websites
CUNA Mutual Group   

Session

Using A Data Driven Approach to Plan Customer Experiences

TruStage, the direct-to-consumer brand of CUNA Mutual Group, recognized an opportunity to expand its reach to help even more consumers take control of building financial stability and protecting what matters most. That required TruStage to focus on expanding its media mix to reach a younger audience through a diversified and personalized data and connections strategy, creating experiences leading to conversion, retention, and engagement. Learn how TruStage created an enriched behavioral analysis of their prioritized segments and used this to inform the planning of experiences, cross channel journeys and messaging.

Wednesday, November 14, 2018

13:00 to 14:00

Analytics, Personalization & Optimization

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