James McDermott

CEO & Co-Founder
Lytics

James McDermott is the CEO & Co-Founder of Lytics. He will be speaking at DX Summit 2018 this November 12-14, 2018 in Chicago.

Websites
Lytics   

Session

Case Study: Scaling Customer Data — How Leading CPG Brands Serve Millions of Individual Consumers

Learn from real stories and real organizations that saw successes in the digital customer experience ecosystem.

Wednesday, November 14, 2018

14:15 to 14:30

Platforms, Stacks & Operational Success

Home Cook or Iron Chef: Recipes for Building Your Marketing Tech Stack

When evaluating the technologies required to produce great digital experiences, organizations have to decide if they want to buy a suite of tools in a box (a la the home chef) or build a tech stack that’s comprised of the best quality ingredients, like an iron chef. The meal-in-a-box might seem simpler, but the iron chef is going to deliver a much better customer experience. Sometimes the choice is dictated by the ingredients on hand or by the maturity of the team, as even the best iron chef has line cooks and specialists making sure the customer experience is top notch. Learn how Tableau approached this dilemma in a super fast moving environment in order to operationalize customer experiences.

Wednesday, November 14, 2018

13:00 to 14:00

Platforms, Stacks & Operational Success

Register Today

Want to Sponsor?

Engage today's top digital customer experience executives.

Learn More

Websites