Jacob Ayoub

Senior Director of Customer & Market Insights

Jacob Ayoub is the Senior Director of Customer & Market Insights at Salesforce based in San Francisco, CA. He and his team are the chief customer evangelists and storytellers across all Salesforce solutions and represent who the customer is and what they care about by role, industry, market and geography. Salesforce uses the voice of the customer to drive product roadmap prioritization, marketing and branding, competitive positioning and customer retention and success strategies. Prior to Salesforce, Jacob was at The Clorox Company where he held roles across Consumer, Shopper and User Insights and Experience.



Keynote: Developing a Customer-Obsessed Culture: How Insights Transformed Salesforce

Insights-driven businesses will take $1.2 Trillion in revenue a year by 2020. Why should you care? Because these insight driven businesses are coming after your customers and your top line. The secret to success is putting the power of customer insights to work. Jacob Ayoub will highlight the 7 decisions Salesforce made to transform into a customer obsessed culture. A culture that puts customers at the center of all strategic initiatives – from the next breakthrough innovation to the corporate narrative shared on the Dreamforce stage. A culture that acts on 98% of research studies.

Tuesday, November 13, 2018

16:45 to 17:15

VoC & Customer-Driven Design

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