Heidi Bullock

Chief Marketing Officer

Tealium

Heidi Bullock is an experienced marketing executive who has built a 20+ year career working at both global enterprise technology companies and start-ups. Most recently, she was the CMO of Engagio, where she was responsible for the go-to-market strategy, product marketing, internal sales, corporate communications, and ABM initiatives. Before Engagio, Heidi was the Group Vice President of Global Marketing at Marketo. Heidi has contributed to key thought leadership guides, including the Clear and Complete Guide to ABM Analytics and the Definitive Guide to Account-Based Marketing, Lead Generation, Content, Mobile Marketing, and Engaging Email. Heidi is a frequent speaker and guest lecturer for B2B marketing.

HEIDI'S SESSIONS

Wednesday, May 18

US/Eastern from 11 :40 AM to 12 :00 PM ( 20 mins )

WATCH NOW

[Main Stage] Navigating the Privacy Paradox and Creating Trusted Customer Experiences

Customers today have two primary expectations when it comes to organizations they engage with: 1) that these companies will provide streamlined and connected customer experiences across all channels, and 2) that they will not only follow privacy requirements, but proactively respect their data privacy. These two seemingly conflicting needs require out of the box strategizing, amazing data governance, and - you guessed it - a flexible and trusted Customer Data Platform.

Speaker

Heidi Bullock

Sponsored By

View More Speakers...

Want to Sponsor?