Hansen Lieu

Sr. Director, Product Marketing for Commerce Cloud
SAP

Hansen Lieu is a Senior Director of Product Marketing for Commerce Cloud at SAP. He is passionate about using technologies to help organizations win. Hansen has over 25 years of experiences in the software industry working with organizations to help them gain competitive advantage.

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Session

Case Study: Be Everywhere You Need To Be, and Nowhere You Don’t

Join us to hear how a leading 40+ year bicycle company designing and manufacturing bicycles of all types, from recreational mountain bikes to professional triathlon bikes, went through a digital transformation to improve customer experience and brand equity.  You will hear about the strategies and move they went through from exclusively selling their bikes through retail stores globally, to, like many other manufacturers, selling via online, digital and mobile. Get insights into how they underwent a digital re-platform in order to better engage with their customers, offering their customers more options in how they want to engage and buy from them. Don’t miss this session to hear about their journey and successes.

Wednesday, November 14, 2018

9:15 to 9:30

Platforms, Stacks & Operational Success

Workshop: Game Changers for Omni-Channel Intelligent Marketing and Commerce

Commerce and marketing are closely intertwined functions and processes with common business goals. They have two main initiatives: connecting and engaging with audiences to optimize the brand experience and to increase customer conversions. This workshop will give you hands-on experience, fresh strategies and proven methods to improving personalization and business intelligence in today’s competitive, digital economy. Learn to develop the right customer-centric strategy, build a business roadmap and strategy and execute your transformational journey. Personalize commerce with digital storefront navigation and an integrated services approach that can be leveraged as part of your marketing operational model.

Monday, November 12, 2018

8:30 to 10:30

Platforms, Stacks & Operational Success

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