Gregg Shupe

Digital Experience Thought Leader

Progress

Gregg Shupe has nearly 20 years of professional marketing experience across a broad range of industries including enterprise IT, consumer electronics and telecommunications. While focused on delivering Digital Experience Strategies, Shupe has a proven track record of helping companies digitally transform their organizations for the modern era.

Before returning to Progress Software, Shupe helped develop a unified, company-wide branding story and product marketing discipline for ChannelAdvisor. He also led the GTM partner strategy at Progress Software, aligning to the company’s vision of Digital Transformation. At Lenovo, he helped establish their Enterprise Storage division by both integrating OEM offerings into the Lenovo portfolio and delivering Lenovo’s storage products to market. He has experience in multiple marketing disciplines including marketing communication, digital marketing, public relations, web and social marketing and graphic design. Shupe holds a Bachelor’s degree in Communications from Olivet Nazarene University.

GREGG'S SESSIONS

Wednesday, October 21

US/Eastern from 1 :05 PM to 1 :30 PM ( 25 mins )

Putting the “X” in Digital eXperience (*All Times EDT)

Digital experiences are made up of content and technologies to create mini experiences and should not be overlooked. Mini experiences are the building blocks of any end user experience that delivers on expectations and results in conversion or goal attainment. I'll cover the top 5 mini experiences to prioritize in order to get the most out of your investment.

Digital experience is the hottest term in marketing right now, it's our “new normal,” it’s what we must focus on to engage with prospects, customers, partners, and employees. We keep hearing about “meeting the modern customers’ expectations,” but what does that mean and what types of experiences should rise to the top?

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Gregg Shupe

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