Ginny Heffernan

Business Process Senior Consultant

Ginny will be sharing insights on the challenges Marketing is facing today in meeting customer expectations, along with an overview of SAP’s Transform approach. SAPTransform is a guided approach supported by a series of activities to help marketers define a future customer engagement strategy along with a scenario-based business roadmap to achieve their future vision.



Workshop: Game Changers for Omni-Channel Intelligent Marketing and Commerce

Commerce and marketing are closely intertwined functions and processes with common business goals. They have two main initiatives: connecting and engaging with audiences to optimize the brand experience and to increase customer conversions. This workshop will give you hands-on experience, fresh strategies and proven methods to improving personalization and business intelligence in today’s competitive, digital economy. Learn to develop the right customer-centric strategy, build a business roadmap and strategy and execute your transformational journey. Personalize commerce with digital storefront navigation and an integrated services approach that can be leveraged as part of your marketing operational model.

Monday, November 12, 2018

8:30 to 10:30

Platforms, Stacks & Operational Success

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