Dom Nicastro

Adopt a holistic approach to your CX execution. Learn tips from our panel of leaders on selecting the right customer experience tools, integrating new and existing tools, and setting the bar for your business to be future ready - flexible, agile and intelligent. Panelists will also share their lessons learned on garnering adoption, optimizing results and building better customer outcomes.

Learn from our panelists as they discuss: 

• Implementing a more complete, integrated, and holistic set of customer experience tools
• Optimizing your CX toolbox, even with resource challenges
• Taking a hybrid approach to customer experience - where to lean in and where to lean out, as consumers’ environments and habits continue to evolve
• Measurement strategy to help uncover maximum ROI

Most organizations cited poor to only moderate understanding of customers’ digital behaviors, in our 2020 State of DCX Report. To best approach customer understanding and relevance, it’s critical to have the right martech tools. But with a plethora on the market -- CRM, DXP, WCM, CDP … -- which is right for you?  In this discussion, panelists will share inside looks into their organizations’ “centers of truth” for managing customer data, understanding customer preferences, and bridging the gaps between data and customer experience.

Rajya Lakshmi Yanamandala is Chief Technology Officer for FinTech and ZTech at AB InBev, of one of the world's leading beverage and consumer goods companies.  In this Fireside Chat led by Senior Reporter, Dom Nicastro, Rajya will speak to delivering innovative solutions through evolutionary architecture strategies that optimize across all domains.  She’ll share how her team shapes the roadmaps and tech stacks at AB InBev, and disrupt the standard quo, to deliver digitally enabled experiences that empower their business, business partners and consumers.

All organizations struggle with creating a seamless, consistent customer experience. Omnichannel orchestration can take you to that next level.  In this discussion, we’ll bring together panelists on executing an omnichannel strategy, to share practical advice on implementing and advancing your business’ relevance to your customers, clients or partners.  Panelists will lay out the processes their organizations used to overcome data silos, integrate systems, and increase personalization to evolve their overall marketing practice, retain customers and strengthen the bottom line.  

Do you have time to be curious? Does your business? How do you enable your CX teams to innovate? As we wrap the 2021 DX Summit Series, join this panel of leaders as they discuss tried and true practices for driving innovation in their digital CX practices. Learn how today’s innovators go beyond the A/B test to take their marketing operations and customer experience to the next level.

Join our opening keynote speaker, Rana el Kaliouby, emotion AI pioneer and author of Girl, Decoded - along with your peers, speakers and sponsor guests in The Lounge for virtual networking.  Discuss the day's sessions, ask questions, and make connections across industries -- and even across the globe.

How does it work?  Move your avatar around the networking space to meet people. To join a conversation, move closer. To leave it, move away. It’s that simple.

*Note that each discussion circle is limited to 15 participants. The discussion circle with Rana el Kaliouby is first-come, first-served, so join early if you're interested in Q&A with this speaker.*