David Raab

CDP Institute

David M. Raab is founder of the Customer Data Platform Institute, which educates marketers and technologists about customer data management. Mr. Raab coined the term Customer Data Platform in 2013 and has been a leader in developing and explaining the concept.

As Principal at Raab Associates, Inc., Mr. Raab has been helping marketers to understand, find and deploy appropriate technologies since 1987. Clients have included major firms in retail, insurance, banking, media, telecommunications, hospitality, technology and other industries. Typical projects include marketing process analysis, architecture planning, needs definition and vendor selection. Mr. Raab also consults with industry vendors on product and business strategy.

Mr. Raab regularly speaks and teaches at conferences around the world. He has published hundreds of articles on marketing technology and is author of Marketing Performance Measurement Toolkit (Racom Books, 2009). Additional research appears regularly on his blog, Customer Experience Matrix.

Mr. Raab holds a bachelor’s degree from Columbia University and MBA from the Harvard Business School. Prior to Raab Associates, he held senior marketing positions in the publishing and continuity industry.

CDP Institute   


Getting Past the Hype about Customer Data Platforms

Customer Data Platforms offer hope to customer experience managers struggling with disconnected data. But many are still unsure what CDPs are, what they can do and, just as important, what they won’t do. With the latest research on CDP industry growth and trends and case studies, you’ll leave this session with a clear understanding of CDP strengths and weaknesses, situations where CDP is the right solution, how CDP relates to the rest of your marketing stack, requirements for successful CDP deployments, ways to find the best CDP for your business and the truth behind common CDPs myths.

Tuesday, November 13, 2018

15:15 to 16:15

Platforms, Stacks & Operational Success

Workshop: Make the Most of Customer Data Platforms

Marketers have more data available than ever but struggle to pull in together in a usable format. Customer Data Platforms promise to solve this problem by offering easy-to-deploy systems specializing in data unification and sharing. But can CDP really deliver on its promise? This workshop will equip you to understand the definition of a CDP, how CDPs differ from other systems, which features are shared by all CDPs and which are found in only some, the most important CDP use cases, how to select the right CDP, how to manage a successful deployment and where to look next for more information.

Monday, November 12, 2018

11:00 to 13:00

Platforms, Stacks & Operational Success

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