David Maxson

Senior Director, Digital Marketing
Avery

David Maxson is Senior Director of Interactive Marketing at Avery Products Corporation. David has over 20 years of web and digital experience and currently manages digital strategy, digital product management, user experience design, analytics and software development. While at Avery David has also been responsible for omnichannel marketing strategy, email marketing, search marketing, social media, the consumer contact center and creative content production.

Before joining Avery, David spent several years at IBM’s Retail and Distribution Consulting practice helping clients such as Gap, REI, Nestle and the U.S. Department of Commerce. David then joined Macys.com as Executive Producer where his responsibilities included online and cross-channel consumer experience, site conversion, site business operations and digital product management. After Macys.com, David joined Gateway Computer as Web Director for Gateway.com and eMachines.com. His responsibilities included consumer experience, analytics & site conversion, creative content production and digital product management.

David holds a B.A. from Claremont McKenna College and an M.B.A. from the UCLA Anderson School of Management.

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Avery   

Session

Avery’s Digital Transformation – New Products, New Technology

Avery is transforming itself into a digitally focused consumer experience company. Faced with distribution channel upheaval, rising pure-play competitors and Amazon Basics launching labels, Avery set out to re-invent its digital experience as a source of competitive advantage. Follow along as Avery defines a new consumer experience vision that it uses to drive technology selections, new product category launches and personalization.

Wednesday, November 14, 2018

13:00 to 14:00

Leadership, Teams & Transformation

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