Cristian Petschen

Cristian Petschen

Cristian began his customer experience journey after graduating from the Rhode Island School of Design as an architect and physical experience designer, working on innovative stadiums and hotels including Shea Stadium in New York and the American Airlines Arena in Miami. After completing his MBA, in 2004 he founded and led the IM-AT Group, a hybrid design, consulting, and implementation firm that focused on retail and experiential projects for large companies in the Latin American market like CocaCola, Delta Airlines, Grand Vision, Entel/Vodafone, Ripley, and Falabella, where he completed over 400 projects and grew the company to 200 employees. Cristian’s passion for CX continues to this day, having helped dozens of major companies create award-winning and transformative experiences for their customers.

Thursday, February 25

US/Eastern from 2 :50 PM to 3 :15 PM ( 25 mins )

[Breakout] Taming the New Digital Frontier: 3 Ways To Supercharge Your CX

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