Cinny Little

Senior Analyst
Forrester

Cinny Little serves Customer Insights Professionals. She helps firms strategize, organize and optimize how they use customer data to derive actionable insights that improve business results. Cinny’s research focuses on using customer insights to attract and serve customers, increase customer profitability and inform product and service development. Cinny is a digital CI expert with 15 years of experience in the unusual combination of insight-based strategy development and execution, customer experience and journeys and analytics. With both B2B and B2C experience on the client and agency sides, she has led and managed global firms’ digital agenda in product management, program management for digital platforms including eCommerce, customer experience and journeys, digital and content marketing and analytics. Her industry experience includes regulated industries such as health care, life sciences and financial services, as well as publishing, consulting and event management. Cinny holds an MBA from the Simmons School of Management and a B.A. from Bowdoin College in English literature. She also holds an M.Mus. from New England Conservatory.

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Session

Data-Driven Is Not Good Enough – Be Insights-Driven!

Insights-driven businesses are growing faster than you are by applying data and analytics in a transformational way, and they’re coming after your customers. Insights-driven is not just new words for big data; it’s a new way of working. Getting onto the road to that transformation — and staying on it — requires discipline. In this session, learn what you can be doing to make progress – with what you have right now. Overcome the two key blockers on progress – and get energized to act!

Tuesday, November 13, 2018

11:00 to 12:00

Analytics, Personalization & Optimization

Workshop: Make An Impact With Data Storytelling & More Actionable Insights

There’s an alarming gap out there. Despite investment in data, analytics and people, firms are making fewer decisions with quantitative information than in 2016. That can’t continue. To remain competitive, the insights you deliver from data and analytics can’t just sit in dashboards or reports, they must drive actions that improve business results. In this interactive workshop, learn the 5-step playbook for data storytelling – and practice what you learn!

Monday, November 12, 2018

11:00 to 13:00

Analytics, Personalization & Optimization

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