Brian Chaput

Director, Offering Management, Digital Experience Software
IBM

Brian Chaput leads the product offering team for IBM Digital Experience software, including IBM Digital Experience Manager, IBM Digital Experience on Cloud as well as related offerings. He has over 30 years of technical product marketing, product management and sales experience. Brian previously held roles in professional services, marketing and as IBM Alliance Director for Bowstreet, which was acquired by IBM in 2005.

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IBM - Customer Engagement   

Session

Make An Impact With AI-Enabled Rich Content

Compelling customer experiences with AI-enabled content helps marketers stay organized and frees developers to innovate. Content is the backbone of customer engagement on any channel. Learn how marketers can leverage that content backbone to deliver continuous, innovative digital experiences to their customers via their channel of choice (web sites, landing pages, emails, chat bots, social posts, mobile apps); and how AI features like visual recognition and tagging of images make marketers more productive and developers more innovative.

Tuesday, November 13, 2018

11:00 to 12:00

Artificial Intelligence & Data Layers

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