Anthony Acerra

Associate Director, Connections Strategy
Digitas

As a connections strategist for Digitas, working with TruStage, the direct-to-consumer brand of CUNA Mutual Group, Anthony Acerra is responsible for creating and leveraging insights to drive innovation, transformation and impact.

Anthony brings with him seven years of digital marketing experience and has been recognized by Effie Worldwide, the Path to Purchase Institute and other industry organizations for his efforts. He’s crafted strategies for brands such as Unilever, Banfield Pet Hospital, General Mills, Kroger, Great American Insurance Group, P&G and Fidelity Investments.

As an expert in retail, digital strategy, growth initiatives and emerging platforms, he’s adept at designing solutions that allow businesses to successfully compete in a rapidly changing environment where consumer expectations and business disruptions are at an all-time high.

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Digitas   

Session

Using A Data Driven Approach to Plan Customer Experiences

TruStage, the direct-to-consumer brand of CUNA Mutual Group, recognized an opportunity to expand its reach to help even more consumers take control of building financial stability and protecting what matters most. That required TruStage to focus on expanding its media mix to reach a younger audience through a diversified and personalized data and connections strategy, creating experiences leading to conversion, retention, and engagement. Learn how TruStage created an enriched behavioral analysis of their prioritized segments and used this to inform the planning of experiences, cross channel journeys and messaging.

Wednesday, November 14, 2018

13:00 to 14:00

Analytics, Personalization & Optimization

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