Speaker

Americus Reed II

Americus Reed II

The Whitney M. Young Jr. Professor of Marketing, Co-Founder of Persona Partners
The Wharton School
Americus Reed II is the Whitney M. Young Jr. Professor of Marketing at The Wharton School, University of Pennsylvania, where he has served on faculty since 2000.  Reed is the world’s leading expert on “Identity” and its interface between social science and business.  He brings 25 years of research, teaching and consulting experience in leveraging deep social psychological analysis on the topic of “Identity” and the complexity of how a person, organization, brand, or service creates self-expression and interfaces with various domains of business.   Reed has worked with numerous fortune 100 organizations, including Estee Lauder, Google, Pearson, Microsoft, and Disney. An avid musician and athlete, he is a tireless educator with infinite energy. He has authored more than 50 articles, book chapters and cases on the topic. He also has been featured on CNN, CNBC, Forbes, Wall Street Journal, Huffington Post, New York Times, NPR, the Hidden Brain Podcast, and Knowledge at Wharton. Reed hosts the podcast, Marketing Matters, which airs live on Wednesdays on Wharton’s Sirius XM Channel 132 Business Radio. He teaches customer analysis, branding, and consumer psychology to undergraduate, graduate, doctoral, and executive students.
AMERICUS'S SESSIONS

Thursday, February 25

US/Eastern from 11 :00 AM to 11 :35 AM ( 35 mins )

The Identity Loyalty Imperative:  Understanding How to Create True Loyalty

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